PriestmanGoode design co-living spaces to tackle social isolation in India

Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel.
– Paul Priestman

PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.

The new Olive brand was created for real estate developer Embassy Group and will address the country's lack of purpose-built co-living supply for millennials, who form its largest demographic.

Aditya Virwani, COO of Embassy Group and co-founder of Olive explained: "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities. Today it is not just the scarcity of spaces or living in congestion that are driving co-living, but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and technological innovation.

"There are over 36 million students in higher education and the migrant millennial workforce is growing at a rapid pace across metros. Olive by Embassy aims to uplift the standard of living for this segment with hospitality services and an ecosystem that will support India’s youth in their academic and professional pursuits."

Targeted at students and young professionals, the communities are designed to encourage social interaction, with a wide range of communal spaces, including wellness centres, cafés, chill-out areas, rooftop terraces, shared kitchens, cinemas, rooms for gaming, music and karaoke.

Even areas that are less focussed on leisure will offer opportunities for social interaction, like co-working areas, laundry rooms and convenience stores.

Interiors will have a minimalist concrete aesthetic combined with traditional Indian materials like wood, rattan and tiles, while greenery will be used to provide a sense of wellbeing.

Single and double occupancy bedrooms will be available, all offering 21sq m (226sq ft) of space but with varying configurations depending on the needs of occupants and with bespoke furniture designed to make the best of space.

"We’ve created something that offers young people a good quality of life, in a market where there is very little choice," said Paul Priestman, chairman of PriestmanGoode. "Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel."

The first Olive location will be launched in Chennai later this year and will have 2,500 beds, while additional locations are planned in Bengaluru, Hyderabad, Mumbai, Pune and the Delhi National Capital Region.

PriestmanGoode  co-living  India  Embassy Group 
PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences. The new Olive brand was created for real estate developer Embassy Group and will address the country's lack of purpose-built co-living supply for millennials, who form its largest demographic. Aditya Virwani, COO of Embassy Group and co-founder of Olive explained: "The shared economy concept has percolated all aspects
CLD,WHM,ARC,DES
The communities are designed to encourage social interaction, with a wide range of communal spaces / PriestmanGoode
More news
News stories: 1 - 30 of 7582     
 
 
 
News stories: 1 - 30 of 7582     
 
 
 
company profile
Company profile: Starpool
Starpool is recognised as a leading company in spa design. Along with its business model based on careful planning, excellent products and outstanding services, Starpool is introducing its idea of wellbeing to the world.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Smooth in-situ concrete dominates the building’s interior spaces including the foyer below
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Former track and field athlete Phillip Mills is the founder and CEO of Les Mills
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

The Shenzhen Sky Garden will be built on existing reclaimed land
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

The hotel has just two floors above ground; the other 16 floors are below
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

features
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Scott and Tracy Lee met while working on Calistoga Ranch, US
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The Ryan Fieldhouse and Water Athletics Center, Evanston
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

cladkit product news
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
cladkit product news
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
x
Sign up with CLAD for regular news updates