Pharrell's Toronto tower, Untitled, will be parametric, natural and universal

With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people.
– Pharrell Williams

Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents.

The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two solo musicians.

In this instance, lead architect at IBI Group Mansoor Kazerouni sought to intertwine the design of the building with Pharrell’s song Gust of Wind, shaping the balconies to match the song's waveform.

Kazerouni said: “We arrived at the concept fairly early in the process and worked with Pharrell to select a song that really meant something to him and could help bring this idea to life. There is a sophisticated, elemental feel to the building, which is why Gust of Wind works so well.

"Once we had the song, there was a lot of testing and iterating to find the right notes that would produce the most fluidity. What’s cool is as you go around the building, no two faces are the same. They all represent different moments from Gust of Wind."

The tower houses 751 condominium suites ranging from studios to three bedrooms, while a separate, adjacent building that is also part of the new development will house 413 homes split between affordable housing, mid-range and market units.

Residents at Untitled will have access to 32,000sq ft (3,000sq m) of amenities, including a wellness centre with a spa and an indoor-outdoor pool, a co-working garden lounge, a screening room, a kids club, a rec room, a social lounge and a private dining space with a sake tasting area.

The interior spaces were designed by Kelly Cray of U31 to convey a sense of universality.

Cray explained: "The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play."

Williams said: "To me, the key elements were water and space. With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people. Certain places just hit us as humans, reminding us that we're alive."

Units at Untitled are due to go on sale next year.

Pharrell Williams  Toronto  tower  residential 
Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents. The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two
CLD,PRO,ARC,DES,DEV
The tower's balconies were shaped to match the waveform of Pharrell's song Gust of Wind / Norm Li
More news
News stories: 1 - 30 of 7567     
 
 
 
News stories: 1 - 30 of 7567     
 
 
 
company profile
Company profile: Blu Spas, Inc.
Blu is a full-service firm offering consulting, advisory and operating solutions.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Winding pathways lead visitors through the site, connecting Whiting Forest with Dow Gardens
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Mary Celeste Beall has kept her husband’s vision alive
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Architects Monk Mackenzie created an interior box to house the new studios
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Elizabeth and Christian de Portzamparc launched 2Portzamparc together
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

features
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

A ‘glass waterfall’ houses a vertical circulation core and lifts
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Hospitality veteran and Ritz Carlton co-founder, Horst Schulze, who brings more than 65 years’ experience to the table, has been announced as a keynote
Megan Whitby
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
x
Sign up with CLAD for regular news updates