Technogym
Technogym
Technogym

Nike inspired by Russia's street football culture for multipurpose World Cup sports park

With the eyes of the world on football in Russia, I can’t think of a better time to open such an incredible sports facility
– Ronaldo

To celebrate the start of the World Cup in Russia, sports giant Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ – courtyard cages for street matches.

The 4,700sq m (50,600sq ft) Nike BOX Msk in Gorky Park can be used for a variety of sports and pursuits – from basketball to gym training, running and yoga – but the design is influenced by the facilities where many Russian footballers developed their skills.

The venue has been covered with urban art to reflect its dual purpose “as an ultimate sports playground and a hub for creativity, community programming and partnerships.”

“The park has always been a magnet for sport and cultural expression and this is something we have actively tried to encourage,” said Marina Lylchuk, director of Gorky Park. “We were happy to work with Nike to create this fantastic new facility for the people of Moscow. It’s a welcome addition to Gorky Park and we are sure it will prove hugely popular.”

Around 7,300 hours of sport classes will take place at the Nike BOX Msk in its first year. This summer it will host the Korobka Rebels football tournament for 3,000 male and female players across U17 and U21 levels. It will also be used by the Children Sport Foundation, which brings sport and play into schools, and Perspektiva, which gives young people with and without physical disabilities the chance to play together.

The project has been developed alongside Strelka KB, an organisation that aims to instigate a qualitative change in Russia’s urban landscape.

Opening the facility, former Brazilian footballer, and World Cup star, Ronaldo said: “With the eyes of the world on football in Russia, I can’t think of a better time to open such an incredible sports facility. I know the passion and love fans have for the game and the launch of Box MSK will inspire the youth of Moscow to play more sport.”

This is not the first time Nike has embraced the world of architecture. It has previously created sci-fi tinged pop-up running hubs in Shanghai’s Times Square and opened a “reimagined running track” in the centre of Manila, where sprinters could race against their own avatars in a venue shaped like a huge sole print. It has also collaborated with artist Kaws to cover two of New York’s community basketball courts with his signature brightly-coloured murals.

Nike  KOSMOS Architects  Moscow  korobka  Nike BOX Msk  Gorky Park  Ronaldo 
Related stories
17 Feb 2017

'Extraterrestrial design' and passion for running collide at Nike's futuristic pop-up gyms

23 Nov 2016

Nike partners with artist Kaws to create bold and beautiful New York basketball courts

14 Sep 2016

Race your own avatar: Nike partners with BBH to create ‘reimagined running track’ in Manila

01 Feb 2016

Nike HQ expansion inspired by human movement and strength

To celebrate the start of the World Cup in Russia, sports giant Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ – courtyard cages for street matches. The 4,700sq m (50,600sq ft) Nike BOX Msk in Gorky Park can be used for a variety of sports and pursuits – from basketball to gym training, running and yoga – but
CLD,SAR,HAF,ARC,DES
 Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ caged pitches / Nike
More news
News stories: 1 - 30 of 7784     
 
 
 
News stories: 1 - 30 of 7784     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types of snow-making equipment for outdoor and innovative holistic solutions for indoor applications.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The recently opened Ragnarock rock museum in Roskilde, Denmark features a gold studded façade, bold red interiors and a cantilevered auditorium
Winy Maas, Jacob van Rijs and Nathalie de Vries founders of MVRDV
"We take a perfectly normal thing, that's been done very often in a certain way, and we start to question that. Why on earth should we make every new shopping mall, or office or tennis court in the same way?” says Nathalie de Vries."

From flooding old shopping malls to revolutionising housing, MVRDV’s founders like to do things differently

With Robbie Coltrane at the opening of the Glasgow School of Art’s new building in 2014
Steven Holl is widely considered to be one of America’s most important and influential architects
" What sound is to music, light is to space "

The acclaimed architect speaks to CLAD about Donald Trump, Zaha Hadid and not being obedient

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The resort has four restaurants
Matteo Thun
"To transform a state-protected island into a luxury resort and park meant looking for new solutions while respecting nature and history"

The Isola delle Rose has a rich history and an enviable location. Matteo Thun knew he had to capitalise on both with the design of the JW Marriott Venice Resort & Spa

Interview: Ole Scheeren on why 'form follows fiction' in his work
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

Passengers could travel from Dubai to Abu Dhabi in 12 minutes
Jakob Lange
"I was screaming out loud – it was impossible to hold back. This was something that had never been done before."

Head of BIG Ideas shares the latest on Virgin Hyperloop One

features
"True luxury is about preserving the soul of an incredible destination"

KimMegsonvisitstheaward-winning ChabléYucatánResort&Spa

CLAD people: Kanye West
West announced the donation to the Roden Crater after a recent visit
"We will all live in Turrell spaces one day"

Musician Kanye West to help fund the still unfinished Roden Crater, designed by American artist James Turrell

Museum director Jack Persekian
"This museum is not about being stuck in the past. It’s about inspiring the younger generation"

Kath Hudson takes a look at the many challenges of designing and building the Palestinian Museum on the West Bank ahead of its summer opening

cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym