Les Mills International
Les Mills International
Les Mills International

Exclusive: Museum of Tomorrow looks to future to build lasting legacy in Rio

The team behind Rio’s recently opened Museum of Tomorrow has said that they want the museum to act as a hub of culture, information and science, inspiring the local community to great things and to leave a lasting legacy in the build up to this year’s Olympic and Paralympic Games.

Speaking exclusively to CLAD, Luiz Alberto Oliveira, chief curator at the museum, said that the Santiago Calatrava-designed structure was a key part of the process to renew the Guanabara Bay region, which has received significant government investment ahead of the Games.

“It’s a project with 20 years’ scope and something we’ll be monitoring,” said Oliveira. “So we set a schedule of goals and steps that should be accomplished and we will spread out the word about this development.

“This goes down to the core of our design with the building itself having some important sustainability aspects. It wants to be a paradigm of sustainability in the sense of helping the renewal of the Guanabara Bay area. For instance it’s been designed with side wings covered in solar panels which move through the day so they can catch maximum sunlight. Using this system the museum can provide up to 40 per cent of its own power.”

Brazil’s minister for tourism, Henrique Eduardo Alves, told CLAD in November that the Olympics will act as a springboard for the country’s cultural attractions, cementing the Games’ legacy through improved infrastructure and tourist links in the years to come.

With investment into infrastructure has come subsequent investment into new visitor attractions, designed to make Rio, and Brazil in general, a more hospitable and enjoyable destination for tourists coming from overseas, while also cementing the Games’ legacy for Rio in the future.

“At first we targeted the general public, so the whole publicity campaign, the media campaign was targeting everyone,” said Alexandre Fernandes, Museum of Tomorrow’s Audience Development director, speaking to CLAD.

“Now we are up and running we are starting to look at developing new audiences, particularly the local population.

“We initially created a specific membership programme for the local community, inviting people who lived in the port region to visit the museum during the final stages of the construction. By the time the museum opened in December we had about 2,000 members who live in the port area signed up. It’s a very poor area. In Brazil in general more than 50 per cent of the population earn less than US$400 (€350, £275) per month so it’s a challenge to engage them but at the same time we see that they are becoming very interested in the museum and the museum has become a place for them to learn, a place for new encounters, a place for leisure and more.”

In its efforts to enhance the lives of the local community, the Museum of Tomorrow is part of NAVE – a programme oriented to the research and development of educational solutions using the communication and information technologies in middle school, educating students for professions in the digital area.

The museum links up with NAVE, acting as a hub for offshoots all around Rio. These cultural hubs have been created with the hope of helping some of the city’s poorest areas thrive and grow.

“There’s 22 institutions, 22 locations projects but there are actually nine built hubs operating in the very poor places, very dark places, places where bodies were thrown, and they went there and they put a cultural centre there with the main objective of spreading out the word of science,” said Oliveira. “They offer students courses, internet and they have links with many other cultural institutions. Our aim is to become the mothership of this fleet of NAVEs giving them access to our vast network of information from our 80 plus partner institutions, with content we produce automatically sent to them in the future.”

The museum itself is always looking to the future, allowing the public to see what’s next for Rio and how it will evolve in the next 50 years, looking at climate change, population growth and the fields of matter, life and thoughts.

“I don’t think there is any museum like this in Brazil right now,” said Oliveira. “It’s the first of its kind. I think it’s hard to find a museum like this in the world right now because we really are on the cutting edge. It’s not only the future for Rio but we see the future for museums right here at the Museum of Tomorrow.”

Museum of Tomorrow  Rio  Brazil  Museu do Amanhã  Museum  Science  technology 
Related stories
16 Dec 2015

Santiago Calatrava's Museum of Tomorrow opens in Rio

The team behind Rio’s recently opened Museum of Tomorrow has said that they want the museum to act as a hub of culture, information and science, inspiring the local community to great things and to leave a lasting legacy in the build up to this year’s Olympic and Paralympic Games. Speaking exclusively to CLAD, Luiz Alberto Oliveira, chief curator at the museum, said that the Santiago Calatrava-designed structure was a
The museum has been designed with side wings covered in solar panels which move through the day so they can catch maximum sunlight
More news
News stories: 1 - 30 of 7634     
News stories: 1 - 30 of 7634     
company profile
Company profile: Willmott Dixon
Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Norman Foster and his team were responsible for the architecture and interior design
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Grigoriou’s interiors work focuses on boosting wellbeing and reducing stress
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

Interview: John McElgunn and Stephen Barrett
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

The design celebrates Lefay’s key signature elements: light, space, silence and nature
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Sign up with CLAD for regular news updates
Les Mills International
Les Mills International