Marianne Shillingford on the power of paint

The technology involved in paint is extraordinary. People just think it's just gloop in a can and we choose it on price, but it's a smart product now.
– Marianne Shillingford

As the creative director for Dulux in the UK, Marianne Shillingford is an authority on the power of colour, but she says that paint can do more than just make a room look good and that the impact it can have is often overlooked.

"Architects see paint as a protective coating rather than an opportunity to change something quite radically for very, very little money," she explained in an interview with CLAD. "It's an extraordinary transformer - and it's cheap."

Shillingford suggests that people overlook colour when developing projects because it is so simple, but argues that it can be a major factor if you want to create certain outcomes for people, such as helping them relax, feel better, study better or sleep better.

"A lot of our research is about creating palettes of colours and working with lighting designers, flooring designers and architects on paint design and product design to create palettes of colours that really enhance wellbeing," she said.

"Wellbeing can somewhere be where you just get a chance to be comfortable and de-stress – so those kinds of colours can be soft and soothing – but wellbeing can also be about colours that invite people to get together and chat or re-energising colours."

Paint by purpose

Much of the work carried out by Marianne and her team at Dulux involves designing palettes and recommending products for different sectors based on what the desired outcome is, rather than just the desired aesthetic.

She explained: "In the sports and fitness category, it's key to have durable surfaces for heavy wear and a colour scheme that helps to enhance and promote energy levels in different workout spaces – to motivate and stimulate in the gym and to calm and relax in the yoga studio.

"In a hotel, the needs will be a little different, although durability will be key and the aesthetic will be working much harder to establish a unique look and feel, to stimulate appetite in the restaurant, relaxation in the lounge areas and restful sleep in bedrooms."

Indeed, not only are colour palettes and paint properties chosen based on sectors, they are specifically created for them. Today, the properties of many paints are such that Shillingford says its sophistication is routinely overlooked.

More than just gloop

"Each of our colour ranges has been designed with specific sectors in mind from education to leisure with a richness of research that can positively affect how people feel and respond in a space. This occupant-centred approach to designing colours and products gives professionals a hugely valuable tool in creating spaces that are much more than beautiful and practical.

"Our paints and coatings contain different technologies that suit the demands of specific projects and surfaces. They provide a range of sustainable solutions like super durability that increases the decorating lifecycle and saves costs on maintenance, high light reflectance that saves energy and enhances the appearance of space and thermal properties that help to reduce heating costs.

"The technology involved in paint is extraordinary. People just think it's just gloop in a can and we choose it on price, but it's a smart product now."

Marianne Shillingford  Dulux  colour  paint 
More news
News stories: 1 - 30 of 7374     
 
 
 
News stories: 1 - 30 of 7374     
 
 
 
latest jobs
Circa £40,000 per annum
Job location: Manchester, UK
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Collaboration is at the heart of NBW’s working practices
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

Grigoriou’s interiors work focuses on boosting wellbeing and reducing stress
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The reception features a Karel Teige collage artwork
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

The Jean-Georges Vongerichten restaurant features 12m-high floor-to-ceiling windows
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

features
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Mary Celeste Beall is the owner of Blackberry Mountain and Blackberry Farm
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

The lecture auditorium
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

cladkit product news
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
John Pomp Studios expands Tidal collection
The Eclipse Pendant light was inspired by the lunar eclipse
Lauren Heath-Jones
John Pomp Studios, a design practice based in Philadelphia in the US, has expanded its Tidal collection to include five ...
Pelle DVN Table inspired by traditional Japanese carpentry
The DVN Table was created using Japanese joinery techniques
Lauren Heath-Jones
Jean and Oliver Pelle, the husband and wife team behind New York-based design studio Pelle, have created the DVN Table, ...
cladkit product news
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Canteen collection combines nostalgia with modern aesthetics
The Canteen collection was inspired by post-war British design techniques
Lauren Heath-Jones
Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques ...
Tino Seubert x Theodora Alfredsdottir lighting collection inspired by mid-century furniture making traditions
The Corrugation Lights were inspired by midcentury and post-war furniture making techniques
London-based designers Tino Seubert and Theodora Alfredsdottir have teamed up to create Corrugation Lights, a lighting collection inspired by midcentury ...
cladkit product news
Space Popular creates video installation for the Gwangmyeongmun Gate in South Korea
Gate of Bright Lights was designed to show visitors how screens and digital interfaces have replaced physical objects the gateway between us and the rest of the world.
Lauren Heath-Jones
Multidisciplinary design firm Space Popular has created a video installation for the Gwangmyeongmun Gate at the Deoksugung Palace in Seoul, ...
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
Arlon Graphics debuts architectural collection
Arlon's architectural range is aimed at interior designers looking for innovative and affordable renovation solutions
Lauren Heath-Jones
Arlon Graphics, a plastic and vinyl manufacturer based in The Netherlands, has launched a range of architectural graphic vinyl films ...
x
Sign up with CLAD for regular news updates