Hard Rock Hotel to bring its iconic "rock star service" to London

by Andrew Manns | 22 Feb 2019

Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.

Hard Rock Hotel  London  Scott Brownrigg  West End 
Related stories

Scott Brownrigg's London's Hard Rock Hotel on schedule for spring 2019 opening

Hard Rock Hotels launches in-room yoga with a musical twist

Hard Rock returns to its roots with plans for London hotel

Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop. Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest
CLD,HHR,HOT,ARC,DES
The design concept for The Hard Rock London was
More news
News stories: 1 - 30 of 6902     
 
 
 
News stories: 1 - 30 of 6902     
 
 
 
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The restaurant features custom-designed furniture
Daniela Colli
"The alternation of light and shadow is essential to give dynamism to a space"

Italian architect Daniela Colli tells us how she looked to classical art for inspiration on how to deal with light and shadow in her latest project

The running track at the Bill R Foster Recreation Center
David Polzin is executive director of design at CannonDesign. He studied at Columbia University Graduate School of Architecture
"We were able to create an ‘acoustic shadow’ cutting decibel levels nearly in half"

How to design the perfect community leisure centre 100 13th century pilgrimage The Vietnamese village being created using historic methods

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
A giant bear watches over Aarhus’s harbour. The playground is part of Schmidt Hammer Lassen’s Dokk1 library project
Ole Barslund Nielsen founded Monstrum in 2003 with Christian Jensen. The two met when working in theatre scenography
"Failing and falling can be a good thing"

How his background in theatre set design inspired Ole Barslund Nielsen to create playgrounds with a difference

Subsix was built as a nightclub and is now a restaurant
"The Norwegian coast inhabits such beauty"

The world’s most ambitious underwater buildings

Profile: John Rhodes
John Rhodes
"It’s about the celebration of people coming together. If you can manage that well, a venue can become very special"

HOK has been tasked with designing a truly flexible arena for Valencia. John Rhodes is up for the challenge

features
"Our palette was pared down to basics"

The Vietnamese village being created using historic methods

The Hilversum Media Park puts ‘culture at the heart of the community’
"I like art that is against the mainstream, slightly off, with a twist"

UNStudio’s co-founder on the unexpected challenges of designing Australia’s tallest skyscraper

The library at the Troutbeck hotel is stocked with books from the property’s original collection
Bakos joined Champalimaud in December 2012. He previously worked for the Rockwell Group
"Construction is one of the largest generators of landfill waste, so it is important to create spaces that transcend trends"

It’s time for a new approach to sustainability, argues Champalimaud’s managing director

cladkit product news
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Water inspires Zaha Hadid Design x Rosenthal collaboration
The collection consists of three smaller collections: Weave, Strip and Lapp. Weave was inspired by 'the fluid lines of Zaha Hadid's sketching hand'
Lauren Heath-Jones
Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases. Called the Lapp collection, ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
cladkit product news
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
David Rockwell partners with Jim Thompson for dream-inspired fabric collection
Rockwell has designed 12 multi-use fabrics inspired by dreams with long-time collaborator Jim Thompson
Lauren Heath-Jones
Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson. Called Dreams, the collection was ...
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
x
Sign up with CLAD for regular news updates