MVRDV completes work on Seoul's Imprint theme park

by Andrew Manns | 24 Sep 2018

Rotterdam-based architectural firm MVRDV has completed construction on the Imprint, a two-building, 9,800-square-metre indoor theme park and nightclub located less than a kilometre from Incheon Airport in Seoul, South Korea.

Visually, the Imprint is a windowless structure comprising 3,869 glass-fibre reinforced concrete panels. According to Winy Mass, MVDRV’s co-founder, these features were introduced in order to create a façade that would imitate other buildings in the area.

“By placing, as it were, surrounding buildings into the façades of our buildings and in the central plaza,” said Mass, “we connect The Imprint with the neighbours.”

Further elements that accentuate the Imprint’s distorted appearance are raised entrances. Highlighted by splashes of golden paint, they create an optical illusion by simulating drapery.

"This makes it as if the entrance is also illuminated at night by a ray of sunlight," Mass added.

The architect likened the Imprint's surrealistic design to those of Giorgio de Chirico.

“Reflection and theatricality are therefore combined,” Mass explained. “With our design, after the nightly escapades, a zen-like silence follows during the day, providing an almost literally reflective situation for the after parties. Giorgio de Chirico would have liked to paint it, I think."

The Imprint is the most recent addition to Paradise City, an entertainment centre of hotels and attractions which MVRDV took on as a project in 2016. It has worked in collaboration with the Korean Studio GANSAM Architects and Partners on the development.

Imprint  MVRDV  Seoul  Incheon Airport  GANSAM Architects and Partners  Paradise City 
Related stories

MVRDV design gold-tinged Paradise City entertainment zone for Seoul

Rotterdam-based architectural firm MVRDV has completed construction on the Imprint, a two-building, 9,800-square-metre indoor theme park and nightclub located less than a kilometre from Incheon Airport in Seoul, South Korea. Visually, the Imprint is a windowless structure comprising 3,869 glass-fibre reinforced concrete panels. According to Winy Mass, MVDRV’s co-founder, these features were introduced in order to create a façade that would imitate other buildings in the area. “By placing, as
CLD,TAW,VAT,HAM,PRO,ARC,DES
A photograph displaying the Imprint's multi-coloured façade / courtesy of MVRDV
More news
News stories: 1 - 30 of 6728     
 
 
 
News stories: 1 - 30 of 6728     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
White City House features an indoor lap pool in the House Gym as well as the rooftop pool
Linda Boronkay grew up in Budapest. Her father was an architect and her mother was an antiques dealer and collector
"Nick Jones and I are both passionate about design. When we see the same thing twice, it bores us. It’s risky but interesting creatively"

At the end of a very busy year for Soho House, the group’s design director talks us through her plans

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Taikoo Place has been designed to offer a calm haven within the city
Mary Bowman studied at the University of Virginia and the Architectural Association
"Marina One was quite special in the degree of integration between the landscaping and architecture "

The Gustafson Porter + Bowman partner on the landscape projects changing the face of our cities

Residential: Thinking big
"Now we’re talking about pedestrians as the most important members of the street community"

The new US neighbourhood designed to improve the health of its residents

The Sea Glass Carousel in Battery Park, Manhattan, elevates the traditional carousel into a digitally-enhanced aquatic journey
Claire Weisz
"I prefer to be labelled a feminist architect than a female architect. I’d love to work with more women"

The WXY co-founder and urbanist with a passion for improving our public spaces

features
Toyo Ito was born in Seoul in 1941. He studied architecture at the University of Tokyo
"I have one dream with my work. Architecture should equal nature"

The Pritzker Prize-winner talks about inspiration, battling bureaucracy and the Tokyo National Olympic Stadium saga with Kim Megson

featured supplier
Featured Supplier: EXF supports Third Space to create London’s largest functional training space at The Yard
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club.
cladkit product news
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
Designworks launches new glow-in-the-dark tile collection
The tiles contain light-absorbing luminous pigments so they glow-in-the-dark
Lauren Heath-Jones
High-end tile supplier Designworks has created a range of illuminous mosaic tiles for commercial use. Designed to bring light into ...
David Rockwell partners with Jim Thompson for dream-inspired fabric collection
Rockwell has designed 12 multi-use fabrics inspired by dreams with long-time collaborator Jim Thompson
Lauren Heath-Jones
Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson. Called Dreams, the collection was ...
cladkit product news
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
John Pawson reimagines oil lantern for Wästberg
The Holocene No. 4 reflects Pawson's pared-back style and neutral palette
Lauren Heath-Jones
Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect ...
cladkit product news
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Water inspires Zaha Hadid Design x Rosenthal collaboration
The collection consists of three smaller collections: Weave, Strip and Lapp. Weave was inspired by 'the fluid lines of Zaha Hadid's sketching hand'
Lauren Heath-Jones
Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases. Called the Lapp collection, ...
x
Sign up with CLAD for regular news updates