Virgin Voyages cruise ships to ride the wellness design wave

by Luke Cloherty | 25 Jul 2018
With wellbeing at the heart of everything we do at Virgin Voyages, sailors will come back feeling rejuvenated, not like they need a holiday from their holiday
– Virgin Voyages CEO Tom McAlpin

The current trend of incorporating wellness into design shows no signs of stopping as renderings and animations from the latest Sir Richard Branson project, Virgin Voyages (a rebrand of the former Virgin Cruises), show a heavy wellness focus in its public areas.

Featuring a running track, boxing ring, yoga deck, wellness pool and hydrotherapy pool, the ambitious cruise ship project is looking to change the way people think about sea holidays with its whole design concept, which it labels ‘Epic Sea Change for All’.

The wellness offering comes under the design moniker ‘Vitamin Sea’, which Virgin Voyages CEO Tom McAlpin said will leave passengers “feeling rejuvenated, not like they need a holiday from their holiday”.

On-board the ships will be the Crow’s Nest, designed by Concrete Amsterdam – a “secluded sundeck for sunrise and sunset yoga”, which will link to the Athletic Club – a multifarious outdoor training area that incorporates a boxing ring, strength and gymnastics equipment “like you’d find in the New York sports clubs of the 1920s”, a gaming area for “outdoor adult play”, cabanas and a sports bar for “socialising post-workout”.

Virgin Voyages on-board wellness features from Leisure Media on Vimeo.

Elsewhere on the ship, the B-Complex allows for strength, spin, yoga and cardio training in its ‘Build, Burn, Bike and Balance’ rooms and will house ‘Burn and Build’ gyms, which will each be equipped with Technogym Artis equipment.

The ship will also be home to a wellness pool, juice bar and a spa, called Redemption, complete with a hydrotherapy pool, mud room, salt room, cold plunge pools, quartz beds and spa treatments.

Virgin Voyages Wellbeing Pool from Leisure Media on Vimeo.

Earlier this year, Virgin Voyages released renderings of other leisure areas on-board, with designs from Tom Dixon’s Design Research Studio, Roman and Williams, Concrete Amsterdam, Softroom and WorkAC.

The series of designs were in line with Virgin’s design ethos of the ‘Modern Romance of Sailing’, which aims to accentuate the modern as “representative of a contemporary holiday aesthetic” and romance, as a “nod to a love of the historical glamour and sophistication of a sea voyage”.

Dee Cooper, senior vice president of product design for Virgin Voyages, said: “Ranging from gritty to glamorous, we’ve collaborated with a collection of brilliant interior designers and architects to create a variety of spaces that our sailors will love.”

Virgin Voyages will operate three vessels in total, the first of which will arrive at PortMiami, US in 2020.

Sir Richard Branson  Virgin Voyages  Tom McAlpin  Concrete Amsterdam  Design Research Studio  Roman and Williams  Concrete Amsterdam  Softroom  WorkAC 
More news
News stories: 1 - 30 of 6474     
 
 
 
News stories: 1 - 30 of 6474     
 
 
 
company profile
Company profile: KLAFS GmbH & Co. KG
The KLAFS group is the world market leader in the field of sauna, pool and spa. Besides saunas, its wide product range includes: steamrooms, hamams, infrared heat cabins and relaxing areas, as well as treatment rooms, including massage tubs and treatment tables.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Musée de la Romanité
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

Martha Schwartz: The landscape architect on bagels, climate change and upsetting the status quo
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

David Collins and Iain Watson
Dublin-born David Collins moved to London in the 1980s and founded David Collins Studio in 1985
"The Studio is such a big part of our lives, that it just continued, albeit through a very challenging period"

David Collins was behind the design of many of London’s hottest destinations Today his legacy lives on via the studio’s glamorous international projects

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Many people today are searching for a sense of community
"Wellness real estate makes up about 1.5% of the total annual global construction market"

Research by the Global Wellness Institute valued wellness real estate at US$134bn in 2017 and growing. The research authors outline the implications

Stacks of cement roof tiles make up the walls of the structure
Mexican architect Frida Escobedo runs a practice in Mexico City
"I hope visitors will find a space in which the passage of time feels a bit hazy — fun yet meditative"

Creating the Serpentine Pavilion

features
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

Every part of each house had to be carefully labelled and laid out
"This carefully choreographed interplay of room and courtyard extends through all scales of the masterplan"

The desire to save a threatened forest and historic buildings in China led to a truly unique resort, We speak to the people that made it happen

(From left to right) Alex Mustonen, Daniel Arsham and Ben Porto make up the New York design studio Snarkitecture
"Part museum exhibition and part immersive environment, the project invites visitors to explore Snarkitecture’s work"

Reimagining the traditional home

cladkit product news
Parkside opens flagship Chelsea showroom
The showroom is designed to inspire its clients
Lauren Heath-Jones
Parkside, a designer of contemporary porcelain and ceramic tiles, has opened its first showroom in the UK. Located in Chelsea ...
Ben van Berkel launches UNSense startup to boost health and wellbeing in built environments
Kim Megson
Dutch architect Ben van Berkel and his design firm UNStudio have launched a tech startup to “improve the health and ...
Empex Watertoys partners with Singapore architecture firm on new splash park
Buds is a new splash park that caters to children aged 12 and under
Lauren Heath-Jones
Empex Watertoys has partnered with Singapore landscape architecture firm Playpoint Singapore Pte to create Buds, an exciting new splash park ...
cladkit product news
London's new pollution-eating living wall has air purifying power of 275 trees
CityTree is a living wall that reduces particulate matter and nitrogen dioxide in the air by 30 per cent
Lauren Heath-Jones
The Crown Estate, a London-based commercial real estate company, has partnered with Westminster City Council and cleantech specialist Evergen Systems ...
Bright Buildings to create UK's first 'open sky' swimming pool
Bright Buildings will create the retractable roof for the Open Sky pool at Ivybridge Leisure Centre
Lauren Heath-Jones
Leisure operator Fusion Lifestyle has announced that it will invest millions of pounds over the course of the next three ...
Dornbracht debuts Rainmoon wellness shower concept at  Salone del Mobile
Rainmoon is a multi-sensory wellness experience designed to revitalise and reinvigorate the user
Lauren Heath-Jones
Dornbracht, a German-based luxury bathroom specialist, has launched an innovative new shower experience, Rainmoon. Slated as the next generation of ...
cladkit product news
Carlo Ratti's 'wonder wall' robot could become reality with kickstarter campaign
Unveiled at Milan Design Week, as part of Ratti's Living Nature installation, the Scribit is the result of Ratti's ongoing investigation into and development of writing machines
Lauren Heath-Jones
Carlo Ratti Associatti has developed an intelligent robot capable of writing and drawing on vertical surfaces. Called Scribit, the device ...
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum
The exhibition explores the history of Norway's fish-farming industry dating back to 1970
Lauren Heath-Jones
Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
Virgin Voyages cruise ships to ride the wellness design wave
The current trend of incorporating wellness design shows no signs of stopping as renderings and animations from the latest Sir Richard Branson project, Virgin Voyages (a rebrand of the former Virgin Cruises), show a heavy wellness focus in its public areas.