FC Barcelona strikes deal with leisure park developer to launch Barça-themed attractions around the world

We will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe
– Fernando Eiroa, delegate councillor for Parques Reunidos

Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world.

Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic.”

Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive

experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

To begin with, five of the attractions will be built in strategic regions for the club, with the first scheduled to open in the US and Asia in 2020.

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.

“Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry”.

Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe”.

The developer has a total of 61 parks in 14 countries, including the US, UK, Spain, France, Germany, Italy, United Arab Emirates, Vietnam and Argentina. Its properties include Miami Seaquarium, Parque Warner Madrid, Movie Park Germany, Tusenfryd Norway and Sea Life Park Hawaii.

FC Barcelona, which won Spain’s La Liga championship this year, is also currently developing a vibrant district dedicated to the club and its brand around a redeveloped Camp Nou stadium, with the city council recently greenlighting its ambitious plans.

Meanwhile, the team’s star player, Lionel Messi, has inspired a new theme park in Nanjing, China, with a consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, backing the “unique global experience.”

FC Barcelona  Josep Maria Bartomeu  Parques Reunidos  La Liga  Lionel Messi 
Related stories

FC Barcelona make breakthrough in bid to build new stadium and 'Barça' district

Lionel Messi theme park to open in China in 2019

FC Barcelona to build Chinese version of La Masia academy

FC Barcelona claims €600m Barca campus will invigorate city's tourism

Spanish football giant FC Barcelona has reached a deal to open a number of Barça-themed “experience spaces” around the world. Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks, between 3,000 and 10,000sq m in size, opened in “busy shopping malls and iconic establishments in the centres of cities with
CLD,SAR,VAT,ARC,DES
Visitors able to enjoy immersive experiences 'based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun'
 / FC Barcelona
More news
News stories: 1 - 30 of 6479     
 
 
 
News stories: 1 - 30 of 6479     
 
 
 
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Water park hotel
"A unique leisure destination in the Greater Paris of tomorrow"

The key cultural buildings for Paris’s controversial new leisure destination

Local limestone was used in the construction of the hotel’s walls
Matteo Thun leads a design studio of over 70 people, with offices in Milan and Shanghai
"We want a longer life cycle for every product, even if it means business is slower"

Simplicity and sustainability should be at the heart of all design argues the Italian architect

The partners, left to right: Dr Markus Jatsch, Martha Schwartz, Charlotte Wilberforce, Elke Selby
Martha Schwartz
"No one is taking the issue of climate change seriously. Some bad things will have to happen before there is a change"

The outspoken landscape architect on climate change, bagels and being controversial

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Contemporary Ming Courtyard Suites feature tranquil courtyards
"This carefully choreographed interplay of room and courtyard extends through all scales of the masterplan"

The desire to save a threatened forest and historic buildings in China led to a truly unique resort, We speak to the people that made it happen

The Riverpark Tower project is an adaptation of a forty-year-old concrete office building
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

Perkins+Will are working on a major expansion of Detroit’s Motown Museum
Gabrielle Bullock studied architecture and fine art at the Rhode Island School of Design
"I’m one of 424 black female licensed architects in the US. We represent 0.2 per cent of the profession"

Architects must reflect the world they design for, says Perkins+Will’s director of global diversity

Musée de la Romanité
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

Source: Global Wellness Institute
"Wellness real estate makes up about 1.5% of the total annual global construction market"

Research by the Global Wellness Institute valued wellness real estate at US$134bn in 2017 and growing. The research authors outline the implications

cladkit product news
Dornbracht debuts Rainmoon wellness shower concept at  Salone del Mobile
Rainmoon is a multi-sensory wellness experience designed to revitalise and reinvigorate the user
Lauren Heath-Jones
Dornbracht, a German-based luxury bathroom specialist, has launched an innovative new shower experience, Rainmoon. Slated as the next generation of ...
Parkside opens flagship Chelsea showroom
The showroom is designed to inspire its clients
Lauren Heath-Jones
Parkside, a designer of contemporary porcelain and ceramic tiles, has opened its first showroom in the UK. Located in Chelsea ...
Empex Watertoys partners with Singapore architecture firm on new splash park
Buds is a new splash park that caters to children aged 12 and under
Lauren Heath-Jones
Empex Watertoys has partnered with Singapore landscape architecture firm Playpoint Singapore Pte to create Buds, an exciting new splash park ...
cladkit product news
Bright Buildings to create UK's first 'open sky' swimming pool
Bright Buildings will create the retractable roof for the Open Sky pool at Ivybridge Leisure Centre
Lauren Heath-Jones
Leisure operator Fusion Lifestyle has announced that it will invest millions of pounds over the course of the next three ...
Ben van Berkel launches UNSense startup to boost health and wellbeing in built environments
Kim Megson
Dutch architect Ben van Berkel and his design firm UNStudio have launched a tech startup to “improve the health and ...
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum
The exhibition explores the history of Norway's fish-farming industry dating back to 1970
Lauren Heath-Jones
Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag ...
cladkit product news
Carlo Ratti's 'wonder wall' robot could become reality with kickstarter campaign
Unveiled at Milan Design Week, as part of Ratti's Living Nature installation, the Scribit is the result of Ratti's ongoing investigation into and development of writing machines
Lauren Heath-Jones
Carlo Ratti Associatti has developed an intelligent robot capable of writing and drawing on vertical surfaces. Called Scribit, the device ...
London's new pollution-eating living wall has air purifying power of 275 trees
CityTree is a living wall that reduces particulate matter and nitrogen dioxide in the air by 30 per cent
Lauren Heath-Jones
The Crown Estate, a London-based commercial real estate company, has partnered with Westminster City Council and cleantech specialist Evergen Systems ...
x
Sign up with CLAD for regular news updates