Madison Square Garden Company reveals dramatic plans for 'the future of live entertainment' in London

It’s great to welcome another world-class venue to the capital, to confirm London's position as a music powerhouse and to boost still further our city's thriving night-time economy
– Sadiq Khan, Mayor of London

The Madison Square Garden Company (MSG) has announced ambitious plans to bring a vast, spherical music and entertainment venue to London, and claims it will “change the nature of live events.”

Making the announcement at a presentation in New York, MSG’s executive chair and CEO, James L. Dolan, confirmed the company intends to make the UK capital the home of its first international property, and has completed the purchase of land totalling nearly five acres in Stratford, London, next to Westfield Stratford City shopping centre.

International architects Populous are behind the striking design of the MSG Sphere – described by MSG as “the future of live entertainment” – a version of which has already been announced for a site in Las Vegas, Nevada.

According to the company, each of its Spheres will be equipped “with game-changing technologies that push the limits of connectivity, acoustics, video and content distribution to create powerful, immersive, multi-sensory environments that will transport audiences.”

Specifically, it said it will boast:

• A programmable exterior that can serve as a digital showcase for brands, artists, events and partners

• An interior bowl that features the largest and highest resolution media display on Earth

• A custom spherical camera system capable of capturing, curating and distributing both today’s and tomorrow’s content

• A dynamically adaptive acoustics system that will deliver crystal clear audio to every guest, no matter the size or type of event

• A new architecture that will set a new standard for wireless connectivity

Designs for MSG Sphere London, including seating capacity, are still in their early stages and will be announced in the coming months, with the final plans subject to consultation. However, preliminary plans for the Las Vegas Sphere outline a scalable capacity of more than 18,000 seats, all of which will be in front of the stage, and up to 5,000 standing spaces.

According to research published by professional services consultant EY, cited by MSG to support its plans, the MSG Sphere London would support approximately 3,200 jobs annually, contribute £2.7bn (US$3.7bn, €3bn) to the UK economy over the initial 20 years of operations, and generate additional revenues of over £50m (US$69m, €56.3m) every year for local businesses. MSG research, carried out by Sound Diplomacy, has found that London has fewer large arenas relative to population size than other major cities, including Paris, Berlin, Madrid, and New York, and that the UK’s capital is well-placed to welcome a new arena

“We believe that a large-scale, next-generation venue will not only become a premier destination, but also drive growth in London’s overall music and entertainment market – benefiting artists and fans, and serving as a long-term investment in the future of this incredible city,” said Dolan. “MSG Sphere will provide a home where like-minded communities can come together to not only interact with the performance, but also with each other.”

The Mayor of London, Sadiq Khan, added: "From intimate grassroots music venues to spectacular arenas, London's buzzing live music scene is world-renowned. It’s great to welcome another world-class venue to the capital, to confirm London's position as a music powerhouse and to boost still further our city's thriving night-time economy."

In addition to its plans to build in Las Vegas, MSG’s venues include New York’s Madison Square Garden, The Theatre at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, California; The Chicago Theatre; and the Wang Theatre in Boston.

Madison Square Garden Company  MSG London Sphere  Populous  Sadiq Khan 
The Madison Square Garden Company (MSG) has announced ambitious plans to bring a vast, spherical music and entertainment venue to London, and claims it will “change the nature of live events.” Making the announcement at a presentation in New York, MSG’s executive chair and CEO, James L. Dolan, confirmed the company intends to make the UK capital the home of its first international property, and has completed the purchase of
CLD,VAT,AAC,ARC,DES,DEV
MSG Spheres are planned for London and Las Vegas / MSGC
More news
News stories: 1 - 30 of 6388     
 
 
 
News stories: 1 - 30 of 6388     
 
 
 
latest jobs
company profile
Company profile: GOCO Hospitality
As a complete wellness consulting and management firm specialising in designing, developing and operating wellness-based projects, GOCO Hospitality o ers a turnkey solution for each phase of development.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
West 8 has masterplanned a new botanical garden for Houston, with a range of gardens and amenities
Adriaan Geuze
"The profile of landscape architecture has been raised by international cities competing with one another"

How the West 8 founder is using the healing power of nature on a Korean site with a turbulent history

Lost
"We want to create the illusion that guests are entering another world when they arrive at the resort"

An Icelandic spa retreat inspired by surrealist folk tales

The Smile aimed to showcase the possibilities of timber construction
Alison Brooks
"The profession is changing"

We need to help the public understand that architects are on their side, argues The Smile designer

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Inside the FirstEnergy Stadium in Cleveland, designed by Gensler
Tom Lindblom
"Public spaces support the widest diversity of experiences"

At last concrete proof that design is the critical factor that turns good experiences into great ones says Gensler’s Tom Lindblom

features
Theoni Xanthi Partner XZA Architects
"The design concept is to create a museum that evokes a transition in time, in space, in memory"

The vision for the New Cyprus Musuem

The Tsingpu Yangzhou Retreat has 20 guest rooms
Rossana Hu studied at the University of California at Berkeley, where she met Lyndon Neri
"Interior projects carried out by architects have a depth that’s generally lacking today"

Neri & Hu’s latest project

Designs for the Arctic Bath, due to open in Sweden in 2018
"You could have cultural events and museums that go from city to city. It’s a new way of thinking"

Rising sea levels and a shortage of land are leading to increased interest in floating buildings. We take a look at some fascinating projects

cladkit product news
London's new pollution-eating living wall has air purifying power of 275 trees
CityTree is a living wall that reduces particulate matter and nitrogen dioxide in the air by 30 per cent
Lauren Heath-Jones
The Crown Estate, a London-based commercial real estate company, has partnered with Westminster City Council and cleantech specialist Evergen Systems ...
Hotel Crescent Court opens new spa following multi-million-dollar renovation
Hotel Crescent Court has reopened its spa after a multi-million dollar refurbishment
Lauren Heath-Jones
Hotel Crescent Court, a luxury hotel in Dallas, Texas, has reopened its spa and fitness centre after completing a multi-million-dollar ...
Parkside opens flagship Chelsea showroom
The showroom is designed to inspire its clients
Lauren Heath-Jones
Parkside, a designer of contemporary porcelain and ceramic tiles, has opened its first showroom in the UK. Located in Chelsea ...
cladkit product news
Ben van Berkel launches UNSense startup to boost health and wellbeing in built environments
Kim Megson
Dutch architect Ben van Berkel and his design firm UNStudio have launched a tech startup to “improve the health and ...
Dornbracht debuts Rainmoon wellness shower concept at  Salone del Mobile
Rainmoon is a multi-sensory wellness experience designed to revitalise and reinvigorate the user
Lauren Heath-Jones
Dornbracht, a German-based luxury bathroom specialist, has launched an innovative new shower experience, Rainmoon. Slated as the next generation of ...
Bright Buildings to create UK's first 'open sky' swimming pool
Bright Buildings will create the retractable roof for the Open Sky pool at Ivybridge Leisure Centre
Lauren Heath-Jones
Leisure operator Fusion Lifestyle has announced that it will invest millions of pounds over the course of the next three ...
cladkit product news
Empex Watertoys partners with Singapore architecture firm on new splash park
Buds is a new splash park that caters to children aged 12 and under
Lauren Heath-Jones
Empex Watertoys has partnered with Singapore landscape architecture firm Playpoint Singapore Pte to create Buds, an exciting new splash park ...
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum
The exhibition explores the history of Norway's fish-farming industry dating back to 1970
Lauren Heath-Jones
Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag ...
x
Sign up with CLAD for regular news updates