KidZania makes London debut with global flagship, with two more UK locations planned

by Tom Anstey | 25 Jun 2015

Edutainment provider KidZania has launched what the company's founder and president, Xavier López Ancona, says is the company's global flagship inside London’s high-end Westfield Shopping Centre.

Targeted at children aged 4-14, the £30m (US$47.2m, €42.1m) KidZania London is offering a one-of-a-kind experience to the UK, with the recreation of a pint-sized city for children to experience real-world jobs in the ultimate role-play activity.

Designed to educate and empower children, KidZania offers role-play sessions across more than 60 different professions, crafted to ensure they learn essential life skills including financial literacy, teamwork and independence.

The 75,000sq ft (6,700sq m) mini-city starts with a trip to the airport – 'Heathrow Terminal Five', with up to 1,700 visitors entering for each four-hour session through 'immigration'. From there they enter the city, where they find the streets lined with over 60 establishments, including a Hospital, Police Station, Fire Station, Airline and Theatre, with each offering exciting activities in a safe environment.

“I’m very happy Kidzania has been embraced by different cultures all over the world,” said López Ancona, speaking to CLAD. "We started in Mexico 16 years ago. Seven years later we opened our second facility in Monterrey and the same year we started the franchise scheme in Japan. Today Kidzania is all over the world. Now London is our global flagship.”

Entrepreneur Joel Cadbury is behind the investment for the project. Cadbury, who owns the franchise rights for the UK for KidZania, was a key part of the brand making its way to Britain, according to Ancona.

“When we were looking for a franchise partner for the UK, there had to be chemistry,” said Ancona. “Second, we wanted a business partner that does good for the community. We’re committed to making money but also to being very educational. We want a partner that shares these values. We also look for partners from the hospitality industry because they have great customer experience. With Joel it was check, check, check. As such, he is a great partner for us.”

“Everything appeals about this brand,” Cadbury told CLAD. “The fact that it’s in 15 countries, five continents and has 41 million visitors around the world appeals to us. The fact that we’ve seen it in most places around the world and it’s changing the world appeals to us.

“I think it’s more relevant here possibly than almost any other place in the world because of the educational content of it. Very simply, children can only aspire to what they know exists and that’s what KidZania is doing. It’s opening kids' eyes to the real world.”

Cadbury and Ancona also revealed to CLAD that there are plans to first open a second KidZania facility in east London, before expanding to the north of the UK, possibly to Manchester or to a location between Manchester and Birmingham.

KidZania London expects to get 1 million visitors a year at the Westfield location, which would make it one of the most-visited KidZanias in the world.

Related stories

KidZania launches third location in the Middle East

KidZania to launch two more sites across the UK

Kingsmen Creatives wins US$25.2m KidZania Singapore contract

KidZania extends global reach with Istanbul opening

KidZania to open its second site in India

Edutainment provider KidZania has launched what the company's founder and president, Xavier López Ancona, says is the company's global flagship inside London’s high-end Westfield Shopping Centre. Targeted at children aged 4-14, the £30m (US$47.2m, €42.1m) KidZania London is offering a one-of-a-kind experience to the UK, with the recreation of a pint-sized city for children to experience real-world jobs in the ultimate role-play activity. Designed to educate and empower children, KidZania
CLD,TAW,VAT,DES,DEV,INV
Dentists in training at the launch of KidZania London
More news
News stories: 1 - 30 of 6644     
 
 
 
News stories: 1 - 30 of 6644     
 
 
 
latest jobs
£24000-27000
Job location: North East, UK
company profile
Company profile: TVS Group
TVS has a broad portfolio of products, including high-performing shock pads, surfaces for sport, fitness and play, as well as highly specialised acoustic materials for noise and vibration control.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Wellness kitchen
"I’ve used my own life as a living lab to study the hurdles from a busy career mom’s perspective"

Veronica Schreibeis Smith couldn’t find a kitchen which worked for her plant-based diet, so she invented the wellness kitchen

The heart of the home is the Brahmastan, which can be used in a variety of ways
"Vastu can be dated back to at least the 6th century and is deeply rooted in the physical and spiritual fabric of Hindu society"

Chris Godfrey of global architecture practice Hirsch Bedner, on bringing a spiritual dimension to residential architecture in India

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The makers’ studio is equipped to enable people who attend the Resilience-based Wellness courses to create and innovate
"We’re not built for constant comfort. When we live in spaces that connect us to our surroundings, we feel better, stronger and happier – and that is the very definition of being well"

Early-onset MS inspired Adria Lake to explore resilience as both a healing modality and an approach to design in the creation of her new home and company headquarters in Colorado

Euphoria Retreat
"Come to Euphoria Retreat if you’re looking for a full health-boost, you’ll leave feeling completely rejuvenated"

Wellbeing Escapes and Well Home have partnered to bring you this special offer for the Euphoria Retreat in Greece

features
"If you look closely at the walls, they almost look like layers of the Grand Canyon. When you use rammed earth, you get wavy lines where the material has been compacted"

Well building guru Jason McLennan opens his home and shares his thoughts about environmental design with Well Home

Serenbe offers a varied fitness programme that includes group yoga. A growing body of research suggests that exercising outdoors is better for you than working out indoors
"We love being surrounded by people who teach us and make us better. Serenbe has also really enhanced our thinking about the value of nature and being outside on a daily basis"

Eliza Bacot and her husband Benton talk about living at Serenbe with their family

Sangha encompasses a range of homes as well as a retreat, a boutique hotel and learning spaces
"The key to a happy and successful society is a philosophy that places wellness at the heart of everything"

Calvin Tsao and brother Frederick are reviving the Chinese culture of physical and mental wellbeing with their Octave Living development company, as Christopher DeWolf discovers

cladkit product news
Designworks launches new glow-in-the-dark tile collection
The tiles contain light-absorbing luminous pigments so they glow-in-the-dark
Lauren Heath-Jones
High-end tile supplier Designworks has created a range of illuminous mosaic tiles for commercial use. Designed to bring light into ...
Dornbracht launches 'next generation' experience shower
Rainmoon is an innovative sensory shower experience designed for use in the home
Dornbracht is taking experience showers to the next level with its multi-sensory Rainmoon concept. “Rainmoon is a culmination of bliss ...
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
cladkit product news
Artemide excites with latest lighting collection
Designer Alejandro Aravena created O to 'reconcile the needs of the natural and the urban environment'
Lauren Heath-Jones
Bjarke Ingels Group (BIG), Herzog and de Meuron, Neri & Hu, MAD Architects and Elemental, the firm of Pritzker winner ...
EAS PREVIEW: Bright Buildings to exhibit BrightOpen designs
Bright Buildings will be showcasing its range of BrightOpen buildings
At this year’s Euro Attractions Show (EAS), design and architecture firm Bright Buildings will be exhibiting its range of BrightOpen ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
cladkit product news
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
John Pawson reimagines oil lantern for Wästberg
The Holocene No. 4 reflects Pawson's pared-back style and neutral palette
Lauren Heath-Jones
Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect ...
x
Sign up with CLAD for regular news updates