Cirque du Soleil set to transform face of family entertainment centres with new business venture

Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.

Cirque du Soleil  circus  family entertainment centre  FEC  Cirque du Soleil Entertainment Group  CREACTIVE  Ivanhoé Cambridge  Toronto 
Related stories

Canadian government approves sale of Cirque du Soleil to US-led consortium

Cirque du Soleil founder Guy Laliberté partners with Ferran and Albert Adrià to create Heart Ibiza, a multi-sensory gastronomic concept

Cirque du Soleil plans first-of-its-kind Mexico theme park

Cirque du Soleil and PortAventura foresee lasting relationship

Mexico to become home to resident Cirque du Soleil show

Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC). Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families. Called Creactive, it will now be rolled out to
CLD,TAW,VAT,AAC,DES
CREACTIVE is designed to be housed within a larger retail environment
More news
News stories: 1 - 30 of 6691     
 
 
 
News stories: 1 - 30 of 6691     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Royal Arena in Copenhagen was designed to 
be a “good neighbour” says Herforth Nielsen
Kim Herforth Nielsen founded 3XN in 1986 with Lars Frank Nielsen and Hans Peter Svendler Nielsen
"I always wanted to do more than just designing buildings"

How Danish firm 3XN is harnessing the power of architecture to shape human behaviour

Snohetta’s underwater restaurant
"Should a thousand year wave occur, you’ll be completely safe"

A sneak preview of one of the world’s largest underwater restaurants

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The ninth floor features a wall dedicated to the late artist Tony Hart, with new artworks by contemporary artists
Linda Boronkay grew up in Budapest. Her father was an architect and her mother was an antiques dealer and collector
"Nick Jones and I are both passionate about design. When we see the same thing twice, it bores us. It’s risky but interesting creatively"

At the end of a very busy year for Soho House, the group’s design director talks us through her plans

Residential: Thinking big
"Now we’re talking about pedestrians as the most important members of the street community"

The new US neighbourhood designed to improve the health of its residents

features
Born in Kobe, Japan and later growing up in New York, Mori has become a trailblazer for women in architecture around the world
"Every decision you make, you should think seven generations ahead"

From a compressed earth cultural centre in Senegal to the sleek Center for Maine Contemporary Art, Mori’s work shares a clarity of purpose

Social spaces feature at Hotel Jen in Beijing, China, designed by Stickman Tribe
"Millennials are investing more in experiences versus physical things"

How millennial travellers are transforming hotel design

The Matsumoto Performing Arts Centre opened in Japan in 2004
Toyo Ito was born in Seoul in 1941. He studied architecture at the University of Tokyo
"I have one dream with my work. Architecture should equal nature"

The Pritzker Prize-winner talks about inspiration, battling bureaucracy and the Tokyo National Olympic Stadium saga with Kim Megson

cladkit product news
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
Designworks launches new glow-in-the-dark tile collection
The tiles contain light-absorbing luminous pigments so they glow-in-the-dark
Lauren Heath-Jones
High-end tile supplier Designworks has created a range of illuminous mosaic tiles for commercial use. Designed to bring light into ...
cladkit product news
EAS PREVIEW: Bright Buildings to exhibit BrightOpen designs
Bright Buildings will be showcasing its range of BrightOpen buildings
At this year’s Euro Attractions Show (EAS), design and architecture firm Bright Buildings will be exhibiting its range of BrightOpen ...
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
John Pawson reimagines oil lantern for Wästberg
The Holocene No. 4 reflects Pawson's pared-back style and neutral palette
Lauren Heath-Jones
Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect ...
cladkit product news
Artemide excites with latest lighting collection
Designer Alejandro Aravena created O to 'reconcile the needs of the natural and the urban environment'
Lauren Heath-Jones
Bjarke Ingels Group (BIG), Herzog and de Meuron, Neri & Hu, MAD Architects and Elemental, the firm of Pritzker winner ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Dornbracht launches 'next generation' experience shower
Rainmoon is an innovative sensory shower experience designed for use in the home
Dornbracht is taking experience showers to the next level with its multi-sensory Rainmoon concept. “Rainmoon is a culmination of bliss ...
x
Sign up with CLAD for regular news updates