CLAD people

Veronica Schreibeis

Founder Vera Iconica Architecture


Read on turning pages | Download PDF | sign up to CLAD

Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, has spoken to CLAD about her mission to get wellness architecture on the agenda of the wider architecture community.

Schreibeis Smith will be moderating a Wellness Architecture Forum and Global Wellness Institute Roundtable on the topic in Jackson Hole, Wyoming, in September 2018.

Making the case for an urgent need to improve on the “typically toxic and wasteful conventions standard in the building industry”, Schreibeis Smith said: “The population has never been sicker than it is today. Our bodies are constantly surrounded by chemicals and toxins in our foods and environments. Our ability to remain healthy is like a rain barrel...we can handle a lot, but when our exposure gets too high, we overflow and start seeing environmental stressors manifest as illness or disease.

“From an economic standpoint [wellness architecture] makes sense. Well building developers are assuming a 10 to15 per cent cost increase for healthier building materials and systems. This is recouped by charging a premium for the real estate, as the end users justify this by valuing their health and wellbeing.”

Schreibeis Smith defined wellness architecture as: “The art and science of designing the built environment to empower people to thrive across all dimensions of wellbeing (physical, mental, spiritual, emotional, social and environmental).”

Asked how architects can sell the idea of wellness architecture to their clients, Schreibeis Smith said: “Wellness architecture is essentially an insurance policy to help empower clients to live the lifestyle they aspire to and promote physical and mental long term health. Lifestyle is influenced through ‘nudge architecture’, a practice that uses environmental psychology to help shift behaviour patterns. 

“Physical and mental health is influenced by designing with materials that purify the air, or designs with appropriate daylighting to nourish circadian rhythms which leads to healthy hormone production that can assist in the prevention of disease and illness.”

Vera Iconica Architecture was set up by Veronica Schreibeis Smith in 2010 in Jackson Hole, Wyoming, with a focus on ‘how environments impact human wellbeing and planet earth’. The practice recently merged with Peruvian firm Luis Longhi Architecture. Ongoing projects include the Hotel Valle Sagrado in Cuzco, Peru.

Gallery
Click on an image to open the image gallery
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
A winding ramp allows visitors and residents to ascend from ground level through rich vegetation
Mary Bowman studied at the University of Virginia and the Architectural Association
"Marina One was quite special in the degree of integration between the landscaping and architecture "

The Gustafson Porter + Bowman partner on the landscape projects changing the face of our cities

The arches were designed to create the sense that the scenery flows through the library
Toyo Ito was born in Seoul in 1941. He studied architecture at the University of Tokyo
"I have one dream with my work. Architecture should equal nature"

The Pritzker Prize-winner talks about inspiration, battling bureaucracy and the Tokyo National Olympic Stadium saga with Kim Megson

George Yabu, left, and Glenn Pushelberg, 
co-founders of Yabu Pushelberg
"Millennials are investing more in experiences versus physical things"

How millennial travellers are transforming hotel design

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
After the destruction of Hurricane Sandy, the Rockaway Boardwalk was rebuilt and designed to be a space that brings the community together
Claire Weisz
"I prefer to be labelled a feminist architect than a female architect. I’d love to work with more women"

The WXY co-founder and urbanist with a passion for improving our public spaces

Mori’s design for the airy visitor centre of Frank Lloyd Wright’s Darwin D. Martin House in Buffalo, New York
Born in Kobe, Japan and later growing up in New York, Mori has become a trailblazer for women in architecture around the world
"Every decision you make, you should think seven generations ahead"

From a compressed earth cultural centre in Senegal to the sleek Center for Maine Contemporary Art, Mori’s work shares a clarity of purpose

Water Street Tampa aims to reconnect Tampa with its waterfront, which is seeing an ongoing transformation
"Now we’re talking about pedestrians as the most important members of the street community"

The new US neighbourhood designed to improve the health of its residents

featured supplier
Featured Supplier: EXF supports Third Space to create London’s largest functional training space at The Yard
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club.
cladkit product news
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Water inspires Zaha Hadid Design x Rosenthal collaboration
The collection consists of three smaller collections: Weave, Strip and Lapp. Weave was inspired by 'the fluid lines of Zaha Hadid's sketching hand'
Lauren Heath-Jones
Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases. Called the Lapp collection, ...
cladkit product news
David Rockwell partners with Jim Thompson for dream-inspired fabric collection
Rockwell has designed 12 multi-use fabrics inspired by dreams with long-time collaborator Jim Thompson
Lauren Heath-Jones
Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson. Called Dreams, the collection was ...
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
cladkit product news
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
John Pawson reimagines oil lantern for Wästberg
The Holocene No. 4 reflects Pawson's pared-back style and neutral palette
Lauren Heath-Jones
Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect ...
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
CLAD people: Veronica Schreibeis
It's time to make health and wellbeing the priority when designing new buildings, says Veronica Schreibeis Smith