The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd

BIG special

THE BIG TEAM - Andreas Klok Pedersen

Bjarke Ingels credits BIG’s enormous success to the creative team he has built around him, and the studio now has partners spread across the world. Each brings something markedly different to the table, as Kim Megson and Magali Robathan find out


Andreas Klok Pedersen joined Ingels in 2004 during the PLOT days, straight after completing a Masters degree at the Aarhus School of Architecture.

“He helped us with an exhibition we were doing with Bruce Mau, applying design thinking at the scale of a country, in this case Denmark,” says Ingels. “Andreas is a really good conceptual thinker and he doesn’t get bogged down with little things. Together we ended up coining a lot of the ideas that have informed our practice for the following decade, including the terms ‘pragmatic utopia’ and ‘hedonistic sustainability’”.

Based in BIG’s Copenhagen office, Pedersen oversees conceptual designs, competition entries and large-scale masterplans – including EuropaCity in Paris and Loop City for the Danish capital.

“I’m excited about the way we’re starting to broaden our work,” he says. “We’re looking into engineering, sustainability, product design, development, investment. We have really good experience and expertise to be dealing with projects beyond buildings.

“I think my strength is discovering new talent,” he adds. “I like to bring new people to the office and develop the culture of skills and creativity we have here.”

Pedersen is also the partner who’s not afraid to say no. “I’m quite critical,” he admits. “I say no more than yes. You need both sides – people presenting ideas and people not afraid to say if the idea isn’t good.”

Bjarke Ingels on Andreas Klok Pedersen
“He’s mercilessly honest. That sometimes might come across like he isn’t the most diplomatic of all the partners, but you have the guarantee that he’ll really speak his mind. That makes him a great critic and a great contributor.”

EUROPACITY

PARIS, FRANCE
COMPLETION DATE: TBC

BIG were chosen in 2013 to design EuropaCity, a huge leisure development on the outskirts of Paris covering more than 80 acres and offering a mix of retail, culture and leisure.

According to the architect: ‘The programs of Europa City are organised along an internal boulevard with a mix of retail, entertainment and cultural programs on both sides. The boulevard forms a continuous loop travelling through the new neighbourhood, with visitors travelling along it by bike and electric public transport.’

The city will feature a huge range of cultural, sporting, retail and leisure facilities
The city will feature a huge range of cultural, sporting, retail and leisure facilities
The city will feature a huge range of cultural, sporting, retail and leisure facilities
The city will feature a huge range of cultural, sporting, retail and leisure facilities
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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BIG special: Andreas Klok Pedersen
BIG partner Andreas Klok Pedersen on discovering new talent and saying no
The Leisure Media Company Ltd
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