Research

Living with wellness

New research from the Global Wellness Institute values wellness real estate at US$134bn in 2017 – and it’s growing quickly. Research authors Katherine Johnston and Ophelia Yeung outline the findings of this first-ever study


Read on turning pages | Download PDF | sign up to CLAD

Wellness is a US$3.7tn industry, growing faster than the global economy. The Global Wellness Institute (GWI) sees residential real estate as the next frontier to transform the wellness movement. Our homes, communities and surrounding environment directly affect our daily behaviours and lifestyles, which together determine between 80 and 90 per cent of our health outcomes, so it’s only logical that consumers should increasingly want to invest in health and wellbeing there.

Why now
The way our homes have been built in the last century is reinforcing lifestyles that make us sick, stressed, alienated and unhappy. Our modern environment has created new health risks – sedentary lifestyles, lack of physical activity, poor diet, stress, social isolation and environmental degradation. Our built environment favours driving over biking, sitting over walking, riding in elevators over using the stairs, texting over face-to-face conversations, and screen time over outdoor recreation. Even as we live longer, more of us are living lonely, unhealthy and unhappy lives. We cannot address the global crisis of rising chronic disease and unsustainable health costs without committing to a dramatic transformation in where and how we live.

Defining wellness real estate
Wellness is not just about physical health; it is multi-dimensional, encompassing the physical, social, mental, emotional, spiritual and other dimensions of our selves. All aspects of a person – mind, body and spirit – need to work in harmony for that person to be truly well.

Wellness lifestyle real estate includes homes that are proactively designed and built to support the holistic health of their residents, while a wellness community is a group of people living in close proximity who share common goals, interests and experiences in proactively pursuing wellness. The power of wellness lifestyle real estate lies in its potential to foster wellness communities, but the connection between the two is not automatic, and requires a shift. This includes moving from not just preventing “sick buildings”, but building homes that enhance health and wellbeing; shifting from passive to active wellness; complementing bricks and mortar with policies, management and programming that build social connections and nurture healthy behaviours; and creating awareness that our individual health and wellbeing is intrinsically linked to our broader environment and the people around us – a shift from “me” to “we”.

Wellness lifestyle real estate is a nascent industry that recognises – and has the potential to meet – today’s immense health challenges. It represents a shift that puts people’s wellness at the centre of the conception, design, creation and redevelopment of our homes and neighbourhoods.

A growing market
Wellness real estate was a US$134bn industry in 2017, growing by 6.4 per cent annually since 2015, and making up about 1.5 per cent of the total annual global construction market. The GWI projects that the wellness real estate sector will expand by 6 per cent annually in the next several years, growing to US$180bn by 2022. The GWI’s wellness real estate figures capture the construction of residential and commercial or institutional (office, hospitality, mixed-use/multi-family, medical, leisure) properties that incorporate intentional wellness elements in their design, materials and building, as well as their amenities, services and/or programming.
The US, along with China, Australia, India, the UK and Germany, accounts for three-quarters of the global wellness real estate market, with the biggest growth occurring in the US (7 per cent), Asia-Pacific (7.3 per cent) and Europe (4.5 per cent). As recently as the 1990s and early 2000s, a relatively small number of wellness lifestyle real estate or community projects were under construction or in development – we estimate fewer than 50 projects globally. Contrast that with today, where more than 740 wellness lifestyle real estate and community developments are being built in the world, across 34 countries – and this number is growing daily.

These developments include masterplanned communities, multi-family housing, urban districts, mixed-use projects, and resort/spa-based real estate. Increasingly they are undertaken by larger, professional development companies with portfolios of multiple properties, some of which have codified a set of core principles focused on human health and wellbeing used to shape their community design and marketing approaches. Additionally, many destination spas and wellness resorts are adding a wellness component for customers looking for a second home or vacation properties – or even to live a full-time wellness lifestyle. We estimate that there are more than 1.5m units either already built or planned to be built out over the next several decades, which will house more than 4.1m people.

Increasing consumer demand
The demand for wellness lifestyle real estate and communities is rapidly accelerating, as consumers are seeking out healthy places to live – and are ready to pay for them. Industry leaders are pioneering innovative ways to meet consumer lifestyle needs, and governments are beginning to support these efforts. Standards, guidelines and design principles are emerging to facilitate them. The confluence of these developments means that wellness lifestyle real estate is poised to go from niche to mainstream; eventually, building for wellness will become the norm.

Buyers have demonstrated that they’re willing to pay more for healthier built environments; wellness lifestyle real estate developments positioned at the middle and upper ends of the market are achieving home sales price premiums averaging 10 to 25 per cent, and up to 55 per cent. One reason is that there is not enough supply to meet demand; there are an estimated 1.3m potential buyers in the US alone for wellness-infused homes and communities. Projects with a greater level of differentiation, a more unique community environment, higher-quality residences and/or more extensive amenities and services typically earn higher sales price premiums. In the case of Serenbe, Georgia – one of the pioneers in wellness communities, having broken ground on its first house in 2004 – residences are commanding price premiums of 30 to 55 per cent versus comparable homes in the Atlanta metro area.

Upscale residential properties around the world are adding wellness components to appeal to higher-income consumers, including enhanced indoor air, water and lighting; fitness centres and spas; health food restaurants; classes and other programming; and even on-site, full-time wellness professionals. Demand is also coming from middle-income consumers, who are looking for homes and neighbourhoods that support a healthy lifestyle, through features such as bike paths and dog parks, community gardens and farmers’ markets, and walkability and mass-transit access. Even in the affordable housing segment, builders are incorporating wellness design features to address the public health needs of these populations, and they are increasingly encouraged to do so through public policy initiatives. All these segments are expected to grow within the wellness lifestyle real estate sector.

Differentiation
There is enormous potential in wellness lifestyle real estate for differentiation based on market needs, target audiences and unique site characteristics. In global megacities, buyers may be most concerned about air and water quality, noise pollution, restful sleep and access to green space or wellness amenities. In suburban US, UK or Australia, buyers may be seeking better walkability and mass transit options, bike paths, and more interaction with neighbours. A project aiming to appeal to consumers interested in healthy eating may incorporate organic farming, a CSA, a farmer’s market or edible landscaping.

Other projects may prioritise environmental sustainability, wellness and fitness amenities and programming, the importance of the arts, or living in harmony with nature. Some aim to appeal to the specific needs of particular demographic groups, while developers also have opportunities to create unique wellness living concepts by leveraging local characteristics, such as mountains, woodlands, thermal and mineral springs, mud or salt caves, or farmland.

At the GWI, we’ve identified several emerging wellness living concepts that we predict will soon drive the future development and growth of wellness lifestyle real estate and will push the design of healthy living environments to the next level.

Blurring the lines between home, work and leisure means strategic co-location and integration of homes, co-working facilities and ample wellness amenities and programming in response to the rapid rise of remote work, the sharing economy and the travails of loneliness and attempts to find work-life balance.

Looking to the future
Bringing back multigenerational and diverse neighbourhoods will cater to people seeking communities with a greater mix of ages, life stages, backgrounds and social classes, recognising the growing evidence that social connections in the physical realm are essential for our wellbeing, our society and our economy. Developers are also collaborating with governments to target lower-income and vulnerable populations, who are at the highest risk for many health conditions.

Building wellness communities by combining medical industry companies, research organisations, hospitals, clinics and health services with holistically designed wellness-infused homes and neighbourhoods – such as in Lake Nona in Florida – will also be key to growth.

We also see a move from green to regenerative living – where communities will produce their own healthy food and renewable energy, clean the air, recycle their own water and be net-positive for people and planet. Harnessing future technologies will also help bring on-demand wellness into the design of homes, neighbourhoods and cities. And we see hot springs as a wellness living anchor as people rediscover the therapeutic properties and benefits of communal bathing, and historic spa towns around the world are redeveloped as holistic wellness living communities.

Perhaps most importantly, we expect new metrics that will capture Return on Wellness, or ROW, and a deeper exploration of the relationships between physical and virtual communities, and between our individual, personal wellness and the wellness of our community – and planet.

Wellness real estate value and growth in 2017

Wellness real estate pipeline: Over 740 projects across 34 countries

Top 25 countries for wellness real estate 2017

Source: Global Wellness Institute
Source: Global Wellness Institute
Gallery
Click on an image to open the image gallery
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The wellness kitchen is designed to be an open, sociable space
"I’ve used my own life as a living lab to study the hurdles from a busy career mom’s perspective"

Veronica Schreibeis Smith couldn’t find a kitchen which worked for her plant-based diet, so she invented the wellness kitchen

Euphoria Retreat
"Come to Euphoria Retreat if you’re looking for a full health-boost, you’ll leave feeling completely rejuvenated"

Wellbeing Escapes and Well Home have partnered to bring you this special offer for the Euphoria Retreat in Greece

The Living Room offers yoga, children’s programmes, art and family therapy
"The key to a happy and successful society is a philosophy that places wellness at the heart of everything"

Calvin Tsao and brother Frederick are reviving the Chinese culture of physical and mental wellbeing with their Octave Living development company, as Christopher DeWolf discovers

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Vastu points to bedrooms which are designed using a brown colour palette
"Vastu can be dated back to at least the 6th century and is deeply rooted in the physical and spiritual fabric of Hindu society"

Chris Godfrey of global architecture practice Hirsch Bedner, on bringing a spiritual dimension to residential architecture in India

Mia Kyricos is senior vice president and global head of wellbeing for Hyatt Hotels Corporation
"We’re now smart enough to know that it’s the environments we choose to surround ourselves with that impact our health and wellness"

Home wellness is the future, says Hyatt’s global head of wellbeing

Cranbrook in Devon is one of the 10 Healthy New Town sites
"The Healthy New Towns initiative aims to design out ‘obesogenic environments’ and design in health and wellbeing"

The UK government is building 10 new towns based on health, with wellbeing incorporated from the ground up. Stu Robarts investigates

features
"Even brushing your teeth in the right space can elevate a daily routine into a ritual"

With a lap pool at the heart of the home, this property is a sanctuary for Rene Gonzalez

Children who study at the Green School in Bali follow both conventional and environmental curricula and learn about nature in a hands on way
"We want people to feel there’s hope and possibility and magic in the world"

John and Elora Hardy live a wildlife in the jungles of Bali. Magali Robathan finds out more about their work

Jason McLennan is an environmentalist with a lifelong commitment to well building design
"If you look closely at the walls, they almost look like layers of the Grand Canyon. When you use rammed earth, you get wavy lines where the material has been compacted"

Well building guru Jason McLennan opens his home and shares his thoughts about environmental design with Well Home

cladkit product news
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
Dornbracht launches 'next generation' experience shower
Rainmoon is an innovative sensory shower experience designed for use in the home
Dornbracht is taking experience showers to the next level with its multi-sensory Rainmoon concept. “Rainmoon is a culmination of bliss ...
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
cladkit product news
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Designworks launches new glow-in-the-dark tile collection
The tiles contain light-absorbing luminous pigments so they glow-in-the-dark
Lauren Heath-Jones
High-end tile supplier Designworks has created a range of illuminous mosaic tiles for commercial use. Designed to bring light into ...
cladkit product news
Carlo Ratti's 'wonder wall' robot could become reality with kickstarter campaign
Unveiled at Milan Design Week, as part of Ratti's Living Nature installation, the Scribit is the result of Ratti's ongoing investigation into and development of writing machines
Lauren Heath-Jones
Carlo Ratti Associatti has developed an intelligent robot capable of writing and drawing on vertical surfaces. Called Scribit, the device ...
Artemide excites with latest lighting collection
Designer Alejandro Aravena created O to 'reconcile the needs of the natural and the urban environment'
Lauren Heath-Jones
Bjarke Ingels Group (BIG), Herzog and de Meuron, Neri & Hu, MAD Architects and Elemental, the firm of Pritzker winner ...
EAS PREVIEW: Bright Buildings to exhibit BrightOpen designs
Bright Buildings will be showcasing its range of BrightOpen buildings
At this year’s Euro Attractions Show (EAS), design and architecture firm Bright Buildings will be exhibiting its range of BrightOpen ...