WTS International to design new luxury spa brand for Cachet Hotel Group
by Jane Kitchen | 05 Aug 2015
Gary Henkin / WTS International
WTS International, the spa consultancy and management firm has won a bid to create a new spa concept for the Cachet Hotel Group in Asia.
The concept will be called cSPA and will be developed at Cachet’s properties in China, Southeast Asia and the Americas. The first cSPAs will open in Bangkok, Thailand and Hangzhou, China. The WTS team which worked on the bid was led by Andrea Dubois.
The cSPA concept will be designed for "affluent spa connoisseurs" and will be rolled out worldwide following the openings in Asia.
The spas will be modern, innovative and sophisticated, the company said, and will draw on the values of the Cachet Hotel Group brand, being designed around elegant, chic and exclusive spaces. WTS also said it is integrating environmental features into the design, based on LEED Standards.
“Our robust approach to concept development has led to the creation of a spa design which will exceed the expectations of Cachet’s discerning customers,” said Gary Henkin, president and CEO of WTS International.
“Importantly, it has the flexibility to deliver a sense of place for local markets, while still being adaptable enough to enable Cachet to deploy the concept globally to ensure consistency across its portfolio. Finding this balance was one of the aims at the heart of the concept development process.”
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The spa design and ethos aims to inspire Cachet’s clientele to live a healthy, vibrant lifestyle by utilising its bespoke services, tech-driven influence and exquisite service.
The concept envisages a modern spa palace with intuitive service and "captivating luxury expressed in the context of the local culture". Design will be defined by clean lines and well-appointed treatment beds.
The colour palette of the spas will incorporate deep grey blue, brown and a touch of gold with other accent colours counterpointed with black. Materials within the cSPA spaces will include large textured stone panels, with reflective and matt-finished brass and bronze, combined with wood and glass.
“We think WTS’ innovative health, beauty and wellness experience is complementary to Cachet's,” said Yvonne Choi, chief marketing officer at Cachet Hotel Group. “We're aiming to scale this concept quickly and to establish a global footprint throughout Asia and the Americas.”
About WTS International: http://wtsinternational.com/
Andrea Dubois, who led the WTS team on the Cachet bid Credit: WTS International
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WTS International, the spa consultancy and management firm has won a bid to create a new spa concept for the Cachet Hotel Group in Asia. The concept will be called cSPA and will be developed at Cachet’s properties in China, Southeast Asia and the Americas. The first cSPAs will open in Bangkok, Thailand and Hangzhou, China. The WTS team which worked on the bid was led by Andrea Dubois. The
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