Our approach turns the graphic world of cartoons into a three dimensional space full of humour and delight.
– Sam Jacob, principal of Sam Jacob Studio

Architecture and design practice Sam Jacob Studio will give London’s Cartoon Museum "greater flexibility" in displaying its collection, having been appointed to design its new home.

The museum, which showcases a collection of cartoon and comic art dating back as far as the 18th century, was founded in 2006 and is "dedicated to preserving the best of British cartoons, caricatures, comics and animation".

Following a 25-year lease deal agreed with developer Great Portland Estates, the museum will move to a new space on Wells Street, close to the UK capital’s famous Oxford Street shopping district, leaving its original home in the nearby Bloomsbury area of the British capital.

Sam Jacob Studio’s renderings point to a sense of fun and vibrancy for the project, with washes of bold colour adorning the walls and floors, contrasting against grey partitions.

The Cartoon Museum is a fantastic institution with an incredible collection and programme," said practice principal Sam Jacob. "Our approach will turn the graphic world of cartoons into a three dimensional space full of humour and delight."

As well as its main exhibition spaces, the museum’s visitor facilities will include a shop and an “inspiring new learning centre”, along with archive space and back of house facilities.

"The Cartoon Museum is a museum of laughter, but with a serious mission to promote the very finest of Britain’s heritage of cartoons, comics and caricature," said Cartoon Museum chair, Oliver Preston.

"Sam Jacob Studio’s design brings a real sense of fun and vibrancy to the visitor experience. It has always been our aim to send people out of the museum happier than when they came in. Sam Jacob is really helping us to achieve this aim.

"The new museum will build on the success of the past 12 years, enabling us to bring our amazing collection to life and share it with wider audiences. There will be something for everyone to enjoy – young and old.

The new home of the Cartoon Museum is set to open in early 2019.