Miraval Group appoints travel industry veteran to lead marketing
Miraval Group has appointed Thomas P. Botts, a 28-year travel industry veteran, as senior vice president and chief marketing officer, responsible for developing and executing all marketing strategy designed to drive customer acquisition, retention and profitability across its growing luxury resort, spa and wellness portfolio.
Reporting to Steven A. Rudnitsky, Miraval Group president & chief executive officer, Botts will lead digital and traditional marketing, public relations, customer relationship management, advertising, sales, revenue management and distribution initiatives from New York City.
“Tom Botts’ proven leadership experience in branding, revenue management and technology will be instrumental in driving overall brand growth and property performance,” Rudnitsky said. “His strategy development competencies will be an asset in creating distinctive branding and a customer experience that will set Miraval apart with both new and existing customers as we continue to expand our portfolio into new markets and additional verticals.”
Miraval Group, owned by affiliates of KSL Capital Partners LLC, recently launched a nationwide expansion programme with the opening of the first Miraval Life in Balance Spa at the five-star Monarch Beach Resort in Dana Point, California.
Botts previously served Denihan Hospitality Group as executive vice president & chief customer officer, responsible for brand management, sales, revenue management and business intelligence. Earlier, he was managing partner of New York-based Hudson Crossing, a strategic advisory firm he co-founded.
Botts entered the hospitality industry with Starwood Hotels & Resorts Worldwide, where he served as vice president of global travel industry sales & strategy and vice president of distribution strategy & operations. Earlier in his career, he worked for Hotwire.com and Delta Air Lines in multiple e-commerce, revenue management and customer service roles.
Miraval marketing expansion Thomas Botts
Miraval kicks off expansion programme with opening of first branded spa in California
Sue Adkins named Miraval’s VP for programme development companywide
Rudnitsky to lead Miraval Group’s global expansion and support ESPA growth
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects
SHA Mexico to debut in January 2024 with genome-inspired design by Sordo Madaleno
Bionic leaves, breathable metals and selfgrowing bricks... Biomimicry in architecture has come a long way. Christopher DeWolf takes a look at the latest advances