McDonald's opens restaurant museum above ancient Roman road

McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014.

In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant.

Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project, with McDonald’s financing the restoration. In addition to discovering the road, three adult male skeletons were discovered, buried hundreds of years ago after the road had fallen out of use.

Measuring around 45m (147ft) in length, the road was built at some point between the second and first century BC and is linked to the Appian way – an ancient road linking Rome to the south of Italy.

The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered. It is accessible via the McDonald’s car park and visitors do not have to pay to explore the site.

“This is our first museum-restaurant,” said Mario Federico, head of McDonald’s Italia.

“We’ve been able to return a stretch of Roman road to the local community and to the whole of Italy. The project is a good example of how the public and private sectors can collaborate effectively on reclaiming cultural heritage.”

McDonald's  heritage  ancient road  Big Mac  visitor attractions  Rome  Frattocchie  Appian Way 
Related stories

Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept

McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014. In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant. Buried
RST,VAT,HAM,AAC,PRO
The road was discovered during construction of the McDonald's restaurant / McDonald's Italia
More news
News stories: 1 - 30 of 6903     
 
 
 
News stories: 1 - 30 of 6903     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Colli is known for her use of colour
Daniela Colli
"The alternation of light and shadow is essential to give dynamism to a space"

Italian architect Daniela Colli tells us how she looked to classical art for inspiration on how to deal with light and shadow in her latest project

Partners clockwise from bottom right: Alexandra Champalimaud, Ed Bakos, Winston Kong, John Kastl
Bakos joined Champalimaud in December 2012. He previously worked for the Rockwell Group
"Construction is one of the largest generators of landfill waste, so it is important to create spaces that transcend trends"

It’s time for a new approach to sustainability, argues Champalimaud’s managing director

UNStudio’s Green Spine comprises two towers with twisting geometric facades
"I like art that is against the mainstream, slightly off, with a twist"

UNStudio’s co-founder on the unexpected challenges of designing Australia’s tallest skyscraper

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Cook’s drawings for Plug-In City show a futuristic, constantly evolving city with modular units that ‘plug in’ to the central structure
Peter Cook
"Somehow we’d caught the imagination of people"

As a book about radical architecture collective Archigram is released, we speak to one of the founders about the need for fun

CLAD people: Vincent Callebaut
"It’s about tracing the evolution of thermal practices"

Eco architect Vincent Callebaut has won a competition to redesign ancient thermal baths in the Savoyard town of Aix-les-Bains, France

CLAD people: Kanye West
West announced the donation to the Roden Crater after a recent visit
"We will all live in Turrell spaces one day"

Musician Kanye West to help fund the still unfinished Roden Crater, designed by American artist James Turrell

features
Din has worked on a range of sustainability-focused projects
"It’s imperative the architecture profession takes a proactive approach to tackling the realities of climate change"

Perkins+Will’s new sustainability director

The Volcano at Dokk1 in Aarhus, Denmark
Ole Barslund Nielsen founded Monstrum in 2003 with Christian Jensen. The two met when working in theatre scenography
"Failing and falling can be a good thing"

How his background in theatre set design inspired Ole Barslund Nielsen to create playgrounds with a difference

cladkit product news
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Water inspires Zaha Hadid Design x Rosenthal collaboration
The collection consists of three smaller collections: Weave, Strip and Lapp. Weave was inspired by 'the fluid lines of Zaha Hadid's sketching hand'
Lauren Heath-Jones
Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases. Called the Lapp collection, ...
David Rockwell partners with Jim Thompson for dream-inspired fabric collection
Rockwell has designed 12 multi-use fabrics inspired by dreams with long-time collaborator Jim Thompson
Lauren Heath-Jones
Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson. Called Dreams, the collection was ...
cladkit product news
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
cladkit product news
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
x
Sign up with CLAD for regular news updates