Loughborough University opens doors on innovative Elite Athlete Hotel

by Andrew Manns | 15 Nov 2018

The Elite Athlete Centre and Hotel (EAC) – the first sports-centric venue of its kind in the UK – has opened at Loughborough University.

Designed by David Morley Architects and developed in partnership with UK Sport, Sport England, the English Institute of Sport, and Imago Venues, the 44-room, fitness-focused hotel also includes 20 'high-altitude rooms'.

These unique chambers simulate the low oxygen atmospheric conditions of transalpine mountains and accelerate the production of performance-enhancing red blood cells, allowing athletes to literally strengthen their muscles in their sleep.

Guests staying at the EAC also have access to nutritionist-approved meals and dining stations and are free to make use of the university’s 50-metre swimming pool, ball courts, and fitness studios.

Speaking on the hotel’s inauguration, Loughborough University’s vice-chancellor, Robert Allison, said: "The new facility offers something unique within the UK and will undoubtedly help us to reinforce our position as the country’s leading university for sport."

Loughborough  Elite Athlete Centre  Imago  David Morley 
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Loughborough University to open £7m elite athlete hotel with ‘altitude rooms’

The Elite Athlete Centre and Hotel (EAC) – the first sports-centric venue of its kind in the UK – has opened at Loughborough University. Designed by David Morley Architects and developed in partnership with UK Sport, Sport England, the English Institute of Sport, and Imago Venues, the 44-room, fitness-focused hotel also includes 20 'high-altitude rooms'. These unique chambers simulate the low oxygen atmospheric conditions of transalpine mountains and accelerate the
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Double Olympic champion Lord Sebastian Coe opened the Elite Athlete Centre and Hotel at Loughborough University on 9 November. / Courtesy of David Morley Architects
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company profile
Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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