Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie
Hard Rock International has revealed its plans to build a 372-room music-themed hotel in Berlin adjacent to Checkpoint Charlie and displaying a section of the Berlin Wall.
According to project partner the Trockland Development Group, the hotel will form part of a 2.5 acre multi-use project commemorating the history and symbolism of the checkpoint; which was the best known crossing point between East and West Berlin during the Cold War.
“We have a unique opportunity to share Berlin's history at this location – in a city that has been transformed from the climate of distrust in the period of division into a symbol of freedom and unity,” said Trockland founder Heskel Nathaniel. “Our task is to incorporate this spirit into the concept of the complex and its architecture.
“We are aware of the requirement to implement the entire project with the utmost sensitivity, diligence and integrity.”
Hard Rock – which operates 204 hotels, cafes and casinos worldwide – has promised a hotel reflective of Berlin’s musical past when it opens on 2020.
“With its unparalleled creative legacy, Berlin has influenced some of the greatest music ever recorded and inspired rock legends from David Bowie and the Ramones to U2 and Scorpions,” said the company in a statement.
“It is the city's rock revolution and punk scenes that served as a catalyst in helping Berlin open up to the world and solidify its place as a global centre for culture and the arts. The property's design will pay tribute to the music and events that shaped its unique location.”
Hard Rock owns a music memorabilia collection of over 80,000 items and some of these will be displayed at the hotel, including a Hammond C3 organ used by Pink Floyd to record their album The Wall.
The centrepiece of the collection will be a section of the Berlin Wall inscribed with “thoughts and mottos” of musicians, merging the site’s unique musical and political pasts.
The architects behind the project have yet to be revealed, but Trockland said the hotel will feature a Hard Rock Cafe, a Body Rock gym, a Rock Spa featuring the brand's Rhythm & Motion spa menu, a Rock Shop selling the brand’s merchandise, and a 970sq m (8,280sq ft) ballroom.
A swimming pool and lounge will be located on the rooftop, with views overlooking Checkpoint Charlie and the Berlin skyline.
Hard Rock’s music-infused spa treatments coming to Atlanta
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music
Hard Rock expands into China with two sites
Hard Rock to open three Mexican hotels
La Bella Spa Salon opens third location
Caribbean debut for Hard Rock International
Hard Rock Hotel opens on Sentosa
HRH Tower spa debuts in Las Vegas
Hard Rock all inclusive
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how