British brand Bamford opens first US spa at 1 Hotel South Beach
British lifestyle and wellness brand Bamford has expanded internationally, opening its first Haybarn Spa outside the UK at 1 Hotel & Homes South Beach, a nature-inspired luxury lifestyle hotel and residences.
Much like Bamford’s other Haybarn spas, the Miami outpost is rooted in a commitment to caring for the mind, body and spirit and is based around a strong connection to nature. The spa will include specialist treatments along with yoga, pilates and meditation.
“This is our first spa in America, and we are thrilled to find a partner whose philosophy fits hand-in-hand with ours,” said Bamford founder Carole Bamford.
Designed by hotel and spa designer Spencer Fung, the spa is a newly constructed 4,500sq ft (418sq m) space with 12 treatment rooms, and joins two Haybarn spas in England at Bamford’s hotel retreat in Gloucestershire and in London at The Berkeley, as well as a spa at London’s Fortnum & Mason that opened last year.
The spa also includes three manicure and pedicure stations and a relaxation area, The Woodland Room, which features a bespoke central water fountain designed to create an atmosphere of calm, peace and reflection.
More extensive treatments, including for couples, are available in the Willow Rooms, comprised of two larger, suite-style spaces. Men’s and women’s changing areas will both feature steam rooms.
Fung incorporated 1 Hotels’ commitment to sustainability into the design, using ash log walls, oak hickory floors, recycled timbers and willow bundles from reclaimed trees.
The spa offers holistic body treatments and massages designed to encourage positive flows of energy, as well as facial treatments using Bamford’s organic skincare line. Spa bedding, robes and towels in a champagne trim are from Madison Collection's Bordado Collection, as are linens for the fitness centre.
A Haybarn Wellness package will include a private yoga session in a relaxing room or beach area, a signature body treatment and a selection of detox and energising juices.
The spa’s retail store will include Bamford’s ready-to-wear and accessories line.
A Bamford Haybarn Spa will also feature in the upcoming 1 Hotels Brooklyn Bridge, set to open in February 2017.
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