FaulknerBrowns Architects-designed £270m indoor ski centre plans approved for Swindon, UK

A major new indoor snow centre and leisure destination in Swindon, UK has been given the green light by the local council.

Designed by sports and leisure specialists FaulknerBrowns Architects, the £270m (US$345m, €303m) project will include a 2,00sq m (21,500sq ft) snow centre featuring two real-snow slopes – measuring 75m and 170m in length.

It will also house a 12-screen cinema with the largest IMAX screen in the UK; a bowling alley; an indoor trampolining centre; a 130-room hotel; and a variety of shops, bars and restaurants.

The project was given the go ahead by Swindon Borough Council’s (SBC) planning committee and is being developed by Seven Capital – and will become the seventh indoor slope in the UK.

The scheme, earmarked as a priority by the council, will bring back into use former-industrial land to the north of Swindon town centre known as the North Star site.

SevenCapital has signed an agreement with a "major funder" and secured 50 per cent pre-lets ahead of planning consent.

Confirmed operators for the North Star Village include The Snow Centre, Empire Cinemas, Hollywood Bowl and top mountain sports retailer Ellis Brigham.

“This ski facility has been a vision for Swindon for over six years, but we've now passed the final gate and are closing in on the finish line," said councillor Dale Heenan, SBC cabinet member for the town centre.

"There has been a tremendous amount of work going on behind the scenes and we are now in a strong position to move forward."

The land, which sits adjacent to Oasis Leisure Centre, was previously occupied by the Great Western Railway Works – demolished almost a decade ago to make way for redevelopment.

In reference to this railway heritage, the design of the centre’s sweeping roof structure bears similarities with curved Victorian railway stations, such as Bristol Temple Meads a few stops down the track from Swindon. Enveloping steel columns, vertical brick piers and a two-storey brick arched base also echo this heritage, with the latter creating a framework for shop fronts.

The two linear convergent slopes inside the building frame the corner of the site and form a backdrop for a circular rotunda, which contains restaurants with external ‘terraces’ on the ground floor and the multiplex cinema above. The main building and the rotunda are linked by a dramatic glass atrium which provides a theatrical entrance space to the complex.

This is the fifth indoor ski centre designed by FaulknerBrowns. Partner Russ Davenport said: “It’s fantastic to be able to bring our experience and expertise in indoor snow and leisure destinations to Swindon for this exciting development.

“The complex will bring a neglected site back into use and provide visitors with a memorable experience, both on and off the slopes.”

Swindon  FaulknerBrowns Architects  IMAX  Swindon Borough Council  SBC  Seven Capital  North Star Village  The Snow Centre  Empire Cinemas 
Related stories

Dramatic design unveiled for indoor Swindon ski centre inspired by railway heritage

A major new indoor snow centre and leisure destination in Swindon, UK has been given the green light by the local council. Designed by sports and leisure specialists FaulknerBrowns Architects, the £270m (US$345m, €303m) project will include a 2,00sq m (21,500sq ft) snow centre featuring two real-snow slopes – measuring 75m and 170m in length. It will also house a 12-screen cinema with the largest IMAX screen in the UK;
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Designed by FaulknerBrowns Architects, the £270m project will include a 2,00sq m snow centre
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Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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