Spa Strategy helps create three-storey wellness oasis for The Phoenician
– Claire Way, managing director, Spa Strategy
The Phoenician Resort in Arizona, US, has unveiled a new three-storey spa as part of a massive, multi-year resort renovation – the largest ever undertaken since the resort opened nearly thirty years ago.
The new spa was created in partnership with consultants Spa Strategy, whose scope included business analysis for growth as well as design.
“Arizona is one of the most competitive spa markets in North America and Scottsdale has a very high concentration of luxury spas. A challenging market to operate in, it was imperative that the new spa set the benchmark high,” said Claire Way, managing director of Spa Strategy.
“Our business analysis, combined with input from director of spa Sheryl McCormick and the resort team, created a wish list of items for the new spa that would set it apart from its competitors and drive business growth – a key reason for the renovation.”
The 24-treatment-room Phoenician Spa replaces the former and original Centre for Well-Being. A significant change was the decision to create a slightly larger footprint, so that the spa could enhance the guest experience and expand key revenue areas.
Changes include a larger fitness area so that membership can be offered, expanded retail space, updated luxury changing rooms, a hydrotherapy suite, a luxurious spa suite, dedicated relaxation area and a vertical expansion to add a third floor with a rooftop pool featuring views over Camelback Mountain – a key element in the redesign.
“An important factor in the design process was to create a spa that is flexible,” said Way. “The rooftop pool and terrace with 360-degree views is such a space. It presents a host of opportunities to attract larger private groups and expand programming for other events. Similarly, the spa suite and adjoining treatment rooms are designed so that they can become a suite of treatment rooms for small private groups or function as individual rooms.”
“We want to become the premier spa in the United States,” said McCormick. “We also want to become more competitive within our local market with the addition of the rooftop pool. The new-build was a huge transformation, and our guests are loving everything.”
The Phoenician Arizona Spa Spa Strategy Claire Way wellness Camelback Mountain
Claire Way appointed MD at Spa Strategy
Spa Strategy managing partner outlines how to succeed in the industry
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how