License to thrill? Mountaintop James Bond attraction sets hearts racing

Anticipation is rising ahead of a 12 July launch date for a brand new James Bond visitor attraction nestled snugly inside a mountain peak in Sölden, Austria.

The state-of-the-art facility, called 007 ELEMENTS, promises to immerse visitors in an environment that will make them feel like secret agents themselves. Described as a cinematic installation, the new attraction will be housed in a purpose built structure designed by local architect Johann Obermoser and his team.

Obermoser’s building, located more than 3,000m (9,842ft) above sea level at the summit of the Gaislachkogl mountaintop, will be mainly inside the rock face, with just the entry and exit, a pair of large projected windows – offering breathtaking panoramic views – and a viewing plaza visible from the exterior.

The museum sits by the Gaislachkoglbahn cable car and ice Q restaurant, which were also designed by Obermoser and were the original inspiration for scenes from the movie Spectre.

With a minimalist design and strong use of concrete, steel and glass, Obermoser aims to blend the gallery in with its stunning surroundings as well as nod to the sophisticated style that’s synonymous with the Bond brand.

James Bond production designer Sir Ken Adam oversaw the vision for the attraction, while Territory Studio worked with IP-owners EON Entertainment and creative agency Optimist to create cutting-edge multimedia that brings the experience to life, including a cinematic soundscape for all the galleries.

The experience takes visitors through five different zones, entering through The Barrel of the Gun and out onto the Plaza, where they can soak up the views of the Tyrol mountainscape.

In the the Lobby, a film narrated by director Sam Mendes introduces guests to the Bond film franchise. The visitors then proceed through different zones (Lair, Briefing Room, Tech Lab, Action Hall, Screening Room, Legacy Hall) where they are immersed in the world of 007 and learn about various aspects of the iconic character and franchise.

007 ELEMENTS creative director Neal Callow, who has worked on all the Bond films starring Daniel Craig, said: “Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”

James Bond  007 ELEMENTS  secret agent  Johann Obermoser  Austria  ice Q  Sölden  Sam Mendes  Spectre 
Anticipation is rising ahead of a 12 July launch date for a brand new James Bond visitor attraction nestled snugly inside a mountain peak in Sölden, Austria. The state-of-the-art facility, called 007 ELEMENTS, promises to immerse visitors in an environment that will make them feel like secret agents themselves. Described as a cinematic installation, the new attraction will be housed in a purpose built structure designed by local architect Johann
CLD,TVL,VAT,HAM,AAC,ARC,DES
The state-of-the-art facility, called 007 Elements, opens on 12 July
More news
News stories: 1 - 30 of 6555     
 
 
 
News stories: 1 - 30 of 6555     
 
 
 
company profile
Company profile: Barr + Wray Ltd
Founded in 1959, Barr + Wray is recognised as a world-leading provider of spa design, engineering, and pool and spa equipment.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Food comes from a small urban farm
"The key to a happy and successful society is a philosophy that places wellness at the heart of everything"

Calvin Tsao and brother Frederick are reviving the Chinese culture of physical and mental wellbeing with their Octave Living development company, as Christopher DeWolf discovers

“Even the adults can’t resist a go”... A firefighter ’s pole connects the ground and first floor.   A sliding door opens out onto a courtyard and the lap pool.
"I firmly believe that homes are for children as much as they are for adults"

Alex Michaelis and his partner have seven children. He designed their home to be full of fun

Floor to ceiling windows let in natural light and offer views of the vegetation. The pool provides a sense of coolness
"Even brushing your teeth in the right space can elevate a daily routine into a ritual"

With a lap pool at the heart of the home, this property is a sanctuary for Rene Gonzalez

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The spa was designed by Stockholm-based architectural practice DAP. The tranquil styling continues into the bedrooms and public spaces.
Adria Lake and her partner Marc Gerritsen, photographed at their home in Colorado for Well Home. September 2018
"We’re not built for constant comfort. When we live in spaces that connect us to our surroundings, we feel better, stronger and happier – and that is the very definition of being well"

Early-onset MS inspired Adria Lake to explore resilience as both a healing modality and an approach to design in the creation of her new home and company headquarters in Colorado

Shafts of light illuminate the house during the day through openings which align with the stars in the night sky.
"It’s important for people to be rooted in place. This is a very special house, with powerful connections to nature"

Jennifier Beningfield has built her dream home in South Africa, using ancient building methods

features
"I’ve used my own life as a living lab to study the hurdles from a busy career mom’s perspective"

Veronica Schreibeis Smith couldn’t find a kitchen which worked for her plant-based diet, so she invented the wellness kitchen

Education in healthy living is part of the Serenbe culture
"Residents share stories with me of how Serenbe has changed their lives for the better and they are healthier and happier - Steve Nygren"

The original wellness community at Serenbe is expanding, with a new hamlet dedicated to health. Jane Kitchen paid a visit

Artwork includes this moss art sculpture by biophilic designer Joe Zazzera
"If you look closely at the walls, they almost look like layers of the Grand Canyon. When you use rammed earth, you get wavy lines where the material has been compacted"

Well building guru Jason McLennan opens his home and shares his thoughts about environmental design with Well Home

cladkit product news
Bartok Design installs 'transformative' soaking tubs in SpaFusion at Pallazzo Varignana
Bartok Design creates traditional Japanese soaking tubs
Lauren Heath-Jones
Bartok Design, a Japan-based supplier of Ofuro (Japanese bathtubs), has completed a major installation at the newly opened SpaFusion at ...
EAS PREVIEW: Bright Buildings to exhibit BrightOpen designs
Bright Buildings will be showcasing its range of BrightOpen buildings
At this year’s Euro Attractions Show (EAS), design and architecture firm Bright Buildings will be exhibiting its range of BrightOpen ...
Dornbracht launches 'next generation' experience shower
Rainmoon is an innovative sensory shower experience designed for use in the home
Dornbracht is taking experience showers to the next level with its multi-sensory Rainmoon concept. “Rainmoon is a culmination of bliss ...
cladkit product news
Parkside opens flagship Chelsea showroom
The showroom is designed to inspire its clients
Lauren Heath-Jones
Parkside, a designer of contemporary porcelain and ceramic tiles, has opened its first showroom in the UK. Located in Chelsea ...
Designworks launches new glow-in-the-dark tile collection
The tiles contain light-absorbing luminous pigments so they glow-in-the-dark
Lauren Heath-Jones
High-end tile supplier Designworks has created a range of illuminous mosaic tiles for commercial use. Designed to bring light into ...
Artemide excites with latest lighting collection
Designer Alejandro Aravena created O to 'reconcile the needs of the natural and the urban environment'
Lauren Heath-Jones
Bjarke Ingels Group (BIG), Herzog and de Meuron, Neri & Hu, MAD Architects and Elemental, the firm of Pritzker winner ...
cladkit product news
Carlo Ratti's 'wonder wall' robot could become reality with kickstarter campaign
Unveiled at Milan Design Week, as part of Ratti's Living Nature installation, the Scribit is the result of Ratti's ongoing investigation into and development of writing machines
Lauren Heath-Jones
Carlo Ratti Associatti has developed an intelligent robot capable of writing and drawing on vertical surfaces. Called Scribit, the device ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Bright Buildings to create UK's first 'open sky' swimming pool
Bright Buildings will create the retractable roof for the Open Sky pool at Ivybridge Leisure Centre
Lauren Heath-Jones
Leisure operator Fusion Lifestyle has announced that it will invest millions of pounds over the course of the next three ...
x
Sign up with CLAD for regular news updates