Holmes Investment Properties backs David Lloyd's new adventure parks roll-out
Entrepreneur David Lloyd is returning to the leisure industry with the launch of a new multi-activity concept - David Lloyd’s Adventure Parks.
Lloyd is planning to open twelve venues by 2021, with business partners Holmes Investment Properties, as he aims to tap into the £4bn ($4.91bn; €4.69bn) UK entertainment and leisure sector.
Each park is expected to cost, on average, £4-5m (US$4.9m-US$6.4m; €4.7m-€5.9m) to build.
Eleven sites near cities and large towns in the UK with good transport links are under review and planning permission is being sought for them. The first park is expected to open by the end of 2017.
The sites will cover three acres, offering zip wires, soft play, trampolining and climbing walls, as well as restaurants.
Lloyd has a 20-year contract with Holmes Investment Properties, which will fund and build the activity centres.
Martin Helme, Holmes Investment Properties chief executive officer, said: “David Lloyd is the most successful leisure entrepreneur in Europe, and he now wants to concentrate on building an exciting new business that people will flock to. The UK market continues to expand by about 150 venues per annum and ‘David Lloyd’s Adventure Parks’ will be part of this growth. Holmes Investment Properties are property experts and it makes sense to leave the funding and building to us. We are at the start of a fantastic 20-year adventure.”
Lloyd has built two multi-million-pound businesses from scratch - upscale health club operator David Lloyd Leisure, founded in 1982, and along with his son, Scott Lloyd, Next Generation Clubs, set up in 1996.
In 2013, TDR Capital purchased the combined group of 94 health clubs for more than £700m (US$859m; €822m) to create current business, David Lloyd Clubs.
Lloyd, executive chairman and majority shareholder in David Lloyd’s Adventure Parks said: “I built some of the first commercial leisure venues in the UK and they were also some of the largest, most profitable and most popular centres in the country.
“As the market evolves, we are bringing together rare-to-find, but easy-to-love new activities from climbing walls to zip wires and the biggest collection of trampolines in one place. I’ve got thirty-four years’ experience in the sector, and we will be using everything that we have learned to make our new adventure parks the best activity centres in the country.”
David Lloyd lesiure adventure parksDavid Lloyd Leisure fined £350,000 for health and safety failures
David Lloyd Leisure relaunches brand with national campaign
David Lloyd secures £350m property sale to M&G Investments
DLL says it’s in great shape despite drop in value
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how