Brutalist civic building to be reborn as The Standard’s first international hotel

by Andrew Manns | 04 Dec 2018

The first European iteration of The Standard Hotels franchise is gearing up to debut in London inside a Brutalist structure that once housed offices for the local city council.

Formerly known as the Camden Town Hall Annexe, the 1970s-era concrete complex – located opposite London’s St Pancras and King Cross stations – will soon be transformed into a 266-room, 184,000 sq ft (170,940 sq m) luxury destination.

The architects responsible for said transformation include Shawn Hausman and Archer Humphreys – both of which oversaw the hotel’s interior remodelling.

Additionally, architecture firm Orms led the reimagining of the site's exteriors while construction company McClaren spearheaded its structural reconfiguration.

When complete in 2019, the hotel will feature a number of recreational spaces as well as two gourmet restaurants helmed by head chefs Adam Rawson and Peter Sanchez-Iglesias.

The project, which was first proposed in 2014 by André Balazs – founder of The Standard Group – has been in development since 2015, progressing under the supervision of London-based Cross Tree Real Estate Partners.

The Standard, London will become the sixth establishment in the hospitality company’s portfolio, joining five existing properties in Los Angeles, New York, and Miami.

The Standard  London 
The first European iteration of The Standard Hotels franchise is gearing up to debut in London inside a Brutalist structure that once housed offices for the local city council. Formerly known as the Camden Town Hall Annexe, the 1970s-era concrete complex – located opposite London’s St Pancras and King Cross stations – will soon be transformed into a 266-room, 184,000 sq ft (170,940 sq m) luxury destination. The architects responsible
CLD,HHR,HOT,PRO,ARC,DES
The Standard, London will be the hotel group's first European venue. / Courtesy of The Standard Hotels
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company profile
Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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